Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices
tarafından
 
Rodríguez-Rabadán Benito, María, author.

Başlık
: 
Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices

Yazar
: 
Rodríguez-Rabadán Benito, María, author.

ISBN
: 
9781003310686
 
9781000905588
 
9781000905571

Fiziksel Tanımlama
: 
1 online resource.

Seri
: 
Routledge studies in marketing

Konu Terimleri
: 
Branding (Marketing)
 
Advertising.
 
Brand name products.
 
BUSINESS & ECONOMICS / General
 
BUSINESS & ECONOMICS / Advertising & Promotion
 
BUSINESS & ECONOMICS / Consumer Behavior

Elektronik Erişim
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003310686
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


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Çevrimiçi KütüphaneE-Kitap562747-1001HF5415.1255Taylor Fransic E-Kitap Koleksiyonu