Corporate social responsibility and marketing ethics : the effects of value-based marketing on consumer behaviour
tarafından
Howaniec, Honorata, author.
Başlık
:
Corporate social responsibility and marketing ethics : the effects of value-based marketing on consumer behaviour
Yazar
:
Howaniec, Honorata, author.
ISBN
:
9781003317364
9781000847109
9781000847130
Basım Bilgisi
:
1st. Edition,
Fiziksel Tanımlama
:
1 online resource.
Seri
:
Routledge studies in marketing
Konu Terimleri
:
Social responsibility of business.
Marketing -- Moral and ethical aspects.
Consumer behavior.
BUSINESS & ECONOMICS / General
BUSINESS & ECONOMICS / Business Ethics
BUSINESS & ECONOMICS / Consumer Behavior
Elektronik Erişim
:
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