Decoding Coca-Cola : a biography of a global brand
tarafından
 
Crawford, Robert, 1975- editor.

Başlık
: 
Decoding Coca-Cola : a biography of a global brand

Yazar
: 
Crawford, Robert, 1975- editor.

ISBN
: 
9781351024020
 
9781351024006
 
9781351024013
 
9781351023993

Fiziksel Tanımlama
: 
1 online resource (x, 240 pages).

Seri
: 
Routledge studies in marketing

Tüzel Kişi Konu Girişi
: 
Coca-Cola Company.

Konu Terimleri
: 
Branding (Marketing)
 
Advertising.
 
Internet advertising.
 
Globalization -- Social aspects.
 
BUSINESS & ECONOMICS / Advertising & Promotion
 
BUSINESS & ECONOMICS / International / Marketing
 
BUSINESS & ECONOMICS / Public Relations

Yazar Ek Girişi
: 
Crawford, Robert, 1975-
 
Brennan, Linda L.,
 
Khamis, Susie,

Elektronik Erişim
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781351024020
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


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Çevrimiçi KütüphaneE-Kitap576695-1001HF5415.1255 .D43 2021Taylor Fransic E-Kitap Koleksiyonu