Contemporary consumption, consumers and marketing : cases from generations Y and Z
tarafından
 
Canavan, Brendan, author.

Başlık
: 
Contemporary consumption, consumers and marketing : cases from generations Y and Z

Yazar
: 
Canavan, Brendan, author.

ISBN
: 
9781003013532
 
9781000318388
 
9781000318364
 
9781000318401

Basım Bilgisi
: 
1 Edition.

Fiziksel Tanımlama
: 
1 online resource

Konu Terimleri
: 
Consumption (Economics)
 
Consumers' preferences.
 
Branding (Marketing)
 
Generation Y -- Attitudes.
 
Generation Z -- Attitudes.
 
BUSINESS & ECONOMICS / Marketing / Direct
 
BUSINESS & ECONOMICS / Consumer Behavior

Elektronik Erişim
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003013532
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


KütüphaneMateryal TürüDemirbaş NumarasıYer Numarası[[missing key: search.ChildField.HOLDING]]Durumu/İade Tarihi
Çevrimiçi KütüphaneE-Kitap587482-1001HB801 .C36 2021Taylor Fransic E-Kitap Koleksiyonu