STRATEGIC MEDIA PLANNING AND BUYING integration of traditional and digital media.
tarafından
 
Rathore, Basant.

Başlık
: 
STRATEGIC MEDIA PLANNING AND BUYING integration of traditional and digital media.

Yazar
: 
Rathore, Basant.

ISBN
: 
9781040001905
 
9781032724539
 
9781040001875

Yayın Bilgileri
: 
[S.l.] : ROUTLEDGE INDIA, 2024.

Fiziksel Tanımlama
: 
1 online resource

Konu Terimleri
: 
Advertising media planning.
 
BUSINESS & ECONOMICS / Industries / Media & Communications Industries
 
SOCIAL SCIENCE / Media Studies

Elektronik Erişim
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781032724539
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


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