Branded content : the fateful merging of media and marketing
tarafından
 
Hardy, Jonathan, 1963- author.

Başlık
: 
Branded content : the fateful merging of media and marketing

Yazar
: 
Hardy, Jonathan, 1963- author.

ISBN
: 
9781317278894
 
9781315641065
 
9781317278870
 
9781317278887

Fiziksel Tanımlama
: 
1 online resource (ix, 281 pages)

Konu Terimleri
: 
Product placement in mass media.
 
Branding (Marketing)
 
Internet marketing.
 
Internet advertising.
 
Marketing -- Technological innovations.
 
Advertising -- Technological innovations.
 
Marketing -- Moral and ethical aspects.
 
Advertising -- Moral and ethical aspects.
 
SOCIAL SCIENCE / Media Studies

Elektronik Erişim
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781315641065
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


KütüphaneMateryal TürüDemirbaş NumarasıYer Numarası[[missing key: search.ChildField.HOLDING]]Durumu/İade Tarihi
Çevrimiçi KütüphaneE-Kitap592156-1001HF6146 .P78 H39 2022Taylor Fransic E-Kitap Koleksiyonu