INTRODUCTION / Jacqueline H Beckley, Leslie J Herzog, M Michele Foley -- Understanding Product Development in Today's Food Industry. HOW DID THE FOOD INDUSTRY GET (FROM THERE) TO HERE? / Diane Toops -- WHY UNDERSTANDING TRENDS IS IMPORTANT TO PRODUCT SUCCESS / Lynn Dornblaser -- DEVELOPING PARTNERSHIPS / Kathleen N Feicht -- BUILDING SUPERIOR R & D ORGANIZATIONS / Elizabeth Topp, Paula Manoski -- A FLAVOR SUPPLIER PERSPECTIVE -- LET'S CUT TO THE CHASE AND WIN TOGETHER! / Dulce Paredes, Ratapol Teratanavat, Carter Green -- SUPPLIER COLLABORATION AND OPEN INNOVATION TO ACCELERATE FOOD PRODUCT DEVELOPMENT / Mary Lynne Shafer, Yadunandan Dar -- ONE COMPANY'S PERSPECTIVE ON INNOVATION -- STARBUCKS COFFEE, CIRCA 2006 / Lawrence Wu -- INNOVATION VERSUS INVENTION / L Steven Young, T Lynn Harper -- Accelerating Food Product Design and Development. BRANDS / Johannes Hartmann -- MARKET FORCES / Jeffrey Ewald, Howard R Moskowitz -- LOOKING AT HOW THE UNIVERSITY PREPARES SOMEONE FOR A CAREER IN FOOD SCIENCE / Amanda Kinchla, Eric Decker -- APPLYING PROCESSES THAT ACCELERATE NEW PRODUCT DEVELOPMENT / Jennifer Vahalik, Lisa Alfieri -- DESIGN OF PACKAGING THAT FILLS THE PROMISE AND MEETS/EXCEEDS CONSUMER EXPECTATIONS / Bruce Harte, Melissa Jeltema -- MAKING LEMON BARS OUT OF LEMONS / Leslie J Herzog -- Optimizing Food Product Design and Development. IDENTIFYING CRITICAL STEPS IN THE NEW PRODUCT DEVELOPMENT PROCESS / David Moskowitz, Yao-Wen Huang -- CATEGORY APPRAISAL AND INGREDIENT SEARCH / David Moskowitz, Howard R Moskowitz, Andrea Maier -- APPLICATIONS OF DISCRIMINANT AND LOGISTIC REGRESSION ANALYSIS FOR CONSUMER ACCEPTANCE AND CONSUMER-ORIENTED PRODUCT OPTIMIZATION STUDY / Witoon Prinyawiwatkul, Penkwan Chompreeda -- RESPONSE SURFACE METHODOLOGY AND CONSUMER-DRIVEN PRODUCT OPTIMIZATION / Amanda Nugent, Howard R Moskowitz, Andrea Maier -- ACCELERATING AND OPTIMIZING NEW FOOD PRODUCT DESIGN AND DEVELOPMENT -- WHERE DOES DESIGN AND DEVELOPMENT GO NEXT? / Jacqueline H Beckley, Leslie J Herzog, M Michele Foley.