Leveraging constraints for innovation : new product development essentials from the PDMA
tarafından
 
Gurtner, Sebastian, editor.

Başlık
Leveraging constraints for innovation : new product development essentials from the PDMA

Yazar
Gurtner, Sebastian, editor.

ISBN
9781119390299
 
9781119390282
 
9781119390275
 
9781119389309

Fiziksel Tanımlama
1 online resource

İçerik
From sustainability constraints to creative action : increasing managerial innovation by simultaneously solving social and commercial needs / Goran Calic, Maryam Ghasemaghaei -- A practice-oriented approach to overcome knowledge sharing boundaries in innovation projects / Christiane Rau, Anne-Katrin Neyer, Katja Krämer-Helmer -- The consumer as the last constraint : addressing psychological constraints in new product development / Nadine Hietschold -- Identifying and overcoming organizational innovation constraints / Katharina Hölzle, Tanja Reimer, Hans Georg Gemünden -- New service development for professional services : time commitment as the scarcest resource / Floortje Blindenbach-Driessen -- Bridging communication gaps in virtual teams / Donovan Hardenbrook, Teresa Jurgens-Kowal -- How to develop low-end innovation capabilities : adapting capabilities to overcome constraints for consumers in low-end markets / Ronny Reinhardt -- Developing solutions for under-resourced markets / Aruna Shekar, Andrew Drain -- Overcoming market constraints in emerging markets : lessons from social enterprises in Indian healthcare sector / Nivedita Agarwal, Alexander Brem -- Ambiguity and misdirection? Bring it on! Lessons about overcoming from women market traders / Jose Antonio Rosa, Shikha Upadhyaya.

Özet
"Sales- In a single comprehensive volume, covers the full spectrum of constraint-related strategies and techniques in a coherent, integrated fashion - Provides a set of frameworks, techniques, and tools that can be immediately implemented - Offers how-to knowledge on specific tools and methods as applied to innovating products and services when facing constraints as well as the development of new business models - Integrates problem- and solution-based knowledge to enable companies to develop sustainable growth strategies by leveraging constraints and restrictions toward innovation strategies, processes and offerings Product development professionals including engineers, project managers and business managers in a broad range of industries from heavy manufacturing to the service sector. Plus members of the PDMA and those training for the PDMA Professional Certification Examination using the body of knowledge"-- Provided by publisher.

Notlar
John Wiley and Sons

Tüzel Kişi Konu Girişi
Product Development & Management Association.
 
Product Development & Management Association

Konu Terimleri
New products -- Management.
 
New products -- Marketing.
 
BUSINESS & ECONOMICS -- Industrial Management.
 
BUSINESS & ECONOMICS -- Management.
 
BUSINESS & ECONOMICS -- Management Science.
 
BUSINESS & ECONOMICS -- Organizational Behavior.
 
Management Science.
 
BUSINESS & ECONOMICS.
 
New products -- Management
 
New products -- Marketing

Tür
Electronic books.

Yazar Ek Girişi
Gurtner, Sebastian,
 
Spanjol, Jelena,
 
Griffin, Abbie,

Elektronik Erişim
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119390299


KütüphaneMateryal TürüDemirbaş NumarasıYer Numarası[[missing key: search.ChildField.HOLDING]]Durumu/İade Tarihi
Çevrimiçi KütüphaneE-Kitap594605-1001HF5415.153 .G88 2018Wiley E-Kitap Koleksiyonu