Digital customer success : why the next frontier of CS is digital and how you can leverage it to drive durable growth
tarafından
 
Mehta, Nick, 1977- author.

Başlık
Digital customer success : why the next frontier of CS is digital and how you can leverage it to drive durable growth

Yazar
Mehta, Nick, 1977- author.

ISBN
9781394205899
 
9781394205882
 
9781394308354

Fiziksel Tanımlama
1 online resource

Seri
Business professional collection

Genel Not
Includes index.

İçerik
The high-speed -- Evolution of customer success -- Durable business strategies to fuel long-term success -- Digital customer success is a strategic program -- The digital customer success maturity model -- Launching the proactive phase of your digital CS program -- Evolving to the personalized phase -- Evolving to the predictive phase -- Launching your first digital initiative -- Company-wide digital program governance and cross functional collaboration -- Optimizing your digital toolkit -- The ability to be more human.

Özet
"Customer Success has evolved and matured immensely over the past decade and now palys a mission-critical role for many organizations--helping them train and retain their customers. It is a critical growth engine for organizations, widely accepted by executives, investors, and consultancies alike. The problem is, Customer Success requires hiring and training expensive Customer Success managers, who may not be available when customers need help. The answer to this probelm, and the next stage of the entire Customer Success movement is Digital Customer Success-- designing digital interventions that help software users learn and grow as they use your software-- without needing to schedule a meeting with a live Customer Success Manager. This book provides a detailed "How To" guide to Digital Customer Success to ensure you can meet the needs of your customers, investors and teammates. Learn the basics of Digital Customer Success Maturity model and the core tenets of how to get started, ideal organizational structures, success measurements and more. We will also showcase learnings and tips from organizaitons who are paving the way with their digital customer success strategies"-- Provided by publisher.

Notlar
John Wiley and Sons

Konu Terimleri
Business enterprises -- Technological innovations.
 
Success in business.
 
Customer relations.
 
Customer services.
 
Entreprises -- Innovations.
 
Succès dans les affaires.
 
Service à la clientèle.
 
BUSINESS & ECONOMICS / Commerce.

Yazar Ek Girişi
Capote, Kellie,

Elektronik Erişim
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308354


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