Doing research projects in marketing, management and consumer research
tarafından
 
Hackley, Christopher E.

Başlık
: 
Doing research projects in marketing, management and consumer research

Yazar
: 
Hackley, Christopher E.

ISBN
: 
9780415268950

Yayın Bilgileri
: 
New York, NY : Routledge, 2003.

Fiziksel Tanımlama
: 
ix, 210 s.

İçerik
: 
Interpretive perspectives and the independent research.- Project, page 4.- Choosing the topic, page 38.- 'Writing up' the research project, page 73.- Gathering qualitative data for interpretation, page 106.- Major themes and concepts of interpretive research, page 137.- Phenomenology, page 171.- Ethnography, page 196.- Critical research and critical discourse analysis, page 219.- Semiotics and marketing and consumer research, page 249.- Literary theory and narrative analysis: feminism.

Konu Terimleri
: 
YÖNETİM -- ARAŞTIRMA.
 
PAZARLAMA ARAŞTIRMASI.
 
TÜKETİCİLER -- ARAŞTIRMA.
 
Management -- Research.
 
Marketing research.
 
Consumers -- Research.


KütüphaneMateryal TürüDemirbaş NumarasıYer Numarası[[missing key: search.ChildField.HOLDING]]Durumu/İade Tarihi
Beytepe KütüphanesiKitap7.2/12/446140HD 30.4 H28 2003Beytepe Genel Koleksiyon