Frontmatter -- Contents -- Contributors -- Acknowledgements -- In Lieu of a Preface -- Introduction -- 1. Creative Writing: The Ghost, the University and the Future -- 2. Banking on Creativity: My Brilliant? Career -- 3. Creativity and the Marketplace -- 4. The Publishing Paradigm: Commercialism versus Creativity -- 5. As Good As It Gets? National Research Evaluations -- 6. Creative Writing, Neo-Liberalism and the Literary Paradigm -- 7. Nothing is Free in this Life -- 8. The Ghost in the Machine: Creative Writing and its Malcontents -- 9. Creativity, Compromise and Waking Up with the Funding Devil -- 10. Entering the Fictitious: A Play in Two Acts -- 11. Using the Spectrum to Theorise Apparent Opposition in Creative Writing Doctorates -- 12. Outlying the Point that Tips: Bridging Academia and Business -- 13. Selling It: Creative Writing and the Public Good -- 14. On the Commercialisation of Creativity in the Merlion State -- Afterword: Creativity, the Market and the Globalisation Challenge -- Index