ch. 1. Introduction -- ch. 2. The increasing cycle speed of growth and its laws -- ch. 3. Balancing the 5 Ps of strategic management -- ch. 4. Adapting BI to the organization's configuration -- ch. 5. Understanding the 4 Cs -- ch. 6. Business case for business intelligence -- ch. 7. BI and cost accounting -- ch. 8. BI and financial management -- ch. 9. BI and operations management -- ch. 10. BI and marketing management -- ch. 11. BI and human resources management -- ch. 12. Starting a BI project -- ch. 13. Managing the project life cycle -- ch. 14. Mastering data management -- ch. 15. Mastering data quality -- ch. 16. Business analyst's toolbox.