The four stages of highly effective crisis management : how to manage the media in the digital age için kapak resmi
Başlık:
The four stages of highly effective crisis management : how to manage the media in the digital age
Yazar:
Jordan-Meier, Jane., author.
ISBN:
9781439853740
Fiziksel Tanımlama:
1 online resource (xxiii, 296 pages)
İçerik:
section 1. Media, crisis, and new reporting tools -- section 2. Stages of a crisis -- section 3. Spokespeople : speed matters and perception is everything -- section 4. Media interviews : rules of engagement in a crisis -- section 5. Communication : rules and tools.
Konu Terimleri:
Online social networks.

Mass media -- Management.

Crisis management.

Public relations.
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 E-Kitap 542391-1001 P96 .M34 J67 2011
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