ch. 1. Data warehouse ROI -- ch. 2. What is market basket analysis? -- ch. 3. How does market basket analysis produce ROI? -- ch. 4. Why is market basket analysis difficult? -- ch. 5. Market basket analysis solution definition -- ch. 6. Market basket architecture and database design -- ch. 7. ETL into a market basket datamart -- ch. 8. What is time variance? -- ch. 9. How does time variance produce ROI? -- ch. 10. Why is time variance difficult? -- ch. 11. Time variant solution definition -- ch. 12. Time variant database definition -- ch. 13. ETL into a time variant data warehouse -- ch. 14. Market basket analysis in a time variant data warehouse.