Web wisdom: introduction and overview -- Information quality criteria for Web resources -- Additional challenges presented by Web resources -- Weblogs and wikis: social media content -- Advertising and sponsorship on the Web -- Applying basic evaluation criteria to a Web page -- Keys to information quality in advocacy Web p. -- Keys to information quality in business Web p. -- Keys to information quality in informational Web p. -- Keys to information quality in news Web p. -- Keys to information quality in personal Web p. -- Keys to information quality in entertainment Web p. -- Creating effective Web p. and sites.