part Section I The Genus Echinacea: Taxonomy and Genetics -- chapter 1 Taxonomic History and Revision of the Genus Echinacea / chapter 2 A Review of Preliminary Echinacea Genetics and the Future Potential of Genomics / part Section II Cultivation of Genus Echinacea -- chapter 3 In Vitro Culture of Echinacea Species / chapter 4 Cultivation in Europe / part Section III The Chemistry of Genus Echinacea -- chapter 5 Phytochemistry of the Genus Echinacea / chapter 6 The Chemistry of Antioxidant Constituents of Echinacea / part Section IV Analytical Evaluation in Genus Echinacea -- chapter 7 Analytical Profiles of Echinacea Species / chapter 8 Factors Affecting Echinacea Quality: Agronomy and Processing / chapter 9 Popularity, Diversity, and Quality of Echinacea -- part Section V In Vivo and in Vitro Experimental Evidence for the Immuno-Enhancing Activity of Echinacea Species -- chapter 10 Echinacea in Vivo: A Prophylactic Agent in Normal Mice and a Therapeutic Agent in Leukemic Mice / chapter 11 Effect of Echinacea on Cells Involved in Disease Defense / chapter 12 In Vitro Immunopharmacology of Echinacea / chapter 13 Bioassays of Echinacea Extracts and Commercial Products / part Section VI Clinical Assessment of the Medicinal Use of Echinacea Species Products: Positive Effects and Contraindications -- chapter 14 Echinacea: Quality, Uses, and Immunomodulating Activity from a Phytotherapist's Perspective / chapter 15 The Use of Echinacea in Pregnancy and Lactation: A Critical Review / chapter 16 Two Immunoenhancers Are Not Better than One -- chapter 17 Adverse Reactions Associated with Echinacea and Other Asteraceae / chapter 18 The Efficacy of Echinacea Tea / part Section VII The Use of Echinacea Products in Veterinary Practice -- chapter 19 Veterinary Applications of Echinacea Species: Research in Horses, Cattle, Poultry, and Swine