"This book is intended as an introductory text supplementing the authors' advanced level/specialist book Correspondence Analysis: Theory, Methods and New Strategies(Wiley, August 2014). This introduction will provide the reader with a discussion of the key issues concerned with correspondence analysis that is discussed in great detail in the earlier book; there will be relatively little theory beyond the basics (no proofs, no equivalent statements -- just one framework), no methods will be discussed that have not been available to the analyst for decades, and there will be no new strategies. Once the reader has reached the appropriate level of mastery of the technique, they can then move onto the more thorough examination of the mathematical and bibliographic aspects of the technique presented in the advanced text."-- Provided by publisher