The handbook of strategic communication

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Başlık:

Yazar:

Botan, Carl H., editor.

ISBN:

9781118857205

9781118857038

9781118857236

9781118857243

Fiziksel Tanımlama:

1 online resource (vii, 384 pages) : illustrations (some color)

Seri:

Handbooks in communication and media

Handbooks in communication and media.

İçerik:

Strategic communication : field, concepts, and the cocreational model / Carl H. Botan -- Strategic communication around the world. Dialogic strategic communication : a key for effective, sustainable and ethical social conflict resolution in Guatemala / Karina J. Garcia-Ruano -- Strategic rhetoric, dialogue, and the long now : a case study for long-term thinking / Micheal L. Kent and Petra Theunissen -- Strategic communication in the Turkish public sector : through the lens of public relations / B. Pinar Özdemir and Melike Aktaş -- Cocreational perspective in strategic communication. A cocreational approach to social-mediated crisis communication : communicating health crises strategically on social media / Yan Jin and Lucinda Austin -- The cocreational view of character assassination / Sergei A. Samoilenko -- Cocreational perspectives on strategic communication in counterterrorism / Damion Waymer -- Communicating safety in Norwegian road tunnels : a cocreational perspective of strategic communication / Sverre Kjetil Rød and Daniel Nilsson -- Strategic communication in business, government, and military. Strategic communication in the military : an air force perspective / Ronaldo Martinez Jr., Katrina J. Cheeseman, Nicholas J. Mercurio and Cara A. Bousie -- Strategic communication in the defense industry : grand strategy, key publics, and tactics / Michael F. Doble and David P. MacNeil -- President Obama, the Affordable Care Act and the challenges of strategic political communication / Steven J. Farnsworth -- Strategic communication for civil society and nation building : communication for social effectiveness / Maureen Taylor and Eric J. Sommerfeldt -- Crisis and emergency strategic communication. Crisis communication through the lens of strategic communication / W. Timothy Coombs -- Emergency preparedness and response for human-generated disasters / Emily Helsel, Timothy L. Sellnow and Deanna D. Sellnow -- Emergency preparedness, response and strategic communication for natural disasters / Matthew W. Seeger, Khairul Islam and Henry S. Seeger -- Social, climate, and environmental strategic communication. Overcoming the deficit model by applying the CAUSE model to climate change communication / Katherine E. Rowan, Allison Engblom, Julia Hathaway, Rebecca Lloyd, Ian Vorster, Erin Z. Anderson, and Karen L. Akerlof -- Organizations and participation of environmental publics : a cocreational perspective case study / Janey G. Trowbridge -- Strategic communication in religious and belief communities : lessons from Holocaust re-education / Denise Edwards-Neff -- Gender in US Strategic communication research and practice : confronting the master narratives / Linda Aldoory, Elizabeth L. Toth, and Liang Ma -- Strategic communication and health. Strategic communication campaigns in health / Satveer Kaur-Gill and Mohan J. Dutta -- Cocreating in the wonderland : communication and patient-oriented healthcare in Russia / Alexandra Endaltseva, Nelli Bachurina, and Maria Mordvinova -- Bridging tobacco control advocacy and strategic communication scholarship : tackling the tobacco industry's extrinsic corporate social responsibility with strategic networking / Jungmi Jun, Chang-Won Choi, and Joonkyoung Kim -- Research and evaluation in strategic communication / Yi Grace Ji, Zifei Fay Chen, Zongchao Cathy Li, and Don W. Stacks.

Özet:

"Strategic communication (SC) is an increasingly popular term in business and higher education. In fact, it has become a wide-spread term used by millions. Unfortunately, this number includes many who do not understand what SC is and many more who consciously choose to use the term as a simple marketing gimmick to make justify charging more for their services or products. This makes a volume such as this all the more important to explain and give examples of what SC really is, how it is practiced at the professional level, and how it is taught in the leading universities in the U.S. and other countries. Being strategic in communication means first researching both the groups of people we call publics and then our clients, as well as their sometimes very complex mutual relationship. Second, we develop and implement evidence-based communication plans for improving or modifying those relationships. Practiced at its best, SC employs both elements of social scientific research and of experience and judgement. Thus, the best SC practitioners are those who learn to become comfortable with a mixture of both rigorous research and a deep respect for experience and the "feel" for how groups and individuals think and behave. This, then, is the unifying thread of this book, valuing and using both rigorous research and a feel for the subjective humanistic aspects inherent in the relationships between organizations and their publics"-- Provided by publisher.

Notlar:

John Wiley and Sons

Konu Terimleri:

Communication in organizations.

Conflict management.

Public relations.

Communication dans les organisations.

Gestion des conflits.

Relations publiques.

Communication in organizations

Conflict management

Public relations