About the Authors -- Preface -- Acknowledgments -- 1 Introduction and Overview -- 1.1 Innovation: A Simple Yet Comprehensive Definition -- 1.2 Special Importance of Intrapreneurship Management -- 1.3 Focus, Approaches, Emphases, Theme, and Major Contributions of the Book -- 1.4 Overview of Book Organization -- 2 The Internal Innovation or Intrapreneurship Process -- 2.1 The Internal Innovation Process as an Interactive System -- 2.2 Major Innovation Participants of Intrapreneurship -- 2.3 A Common Investment Perspective of All Innovation Participants -- 2.4 Specific Applications of the Investment Perspective -- 2.5 Alignment of Individual Investment Perspectives for Innovation Implementation -- 2.6 Generic Challenges to Intrapreneurship Caused by a Lack of Alignment of Investment Perspectives -- 2.7 Major Changes in the Business and Natural Environment and Special Challenges to Intrapreneurship in the 21st Century -- 2.8 Key Elements of Intrapreneurship Management -- 3 Understanding Human Needs and Wants as Driving Forces of Intrapreneurship -- 3.1 Overview of Human Needs and Wants -- 3.2 General Observations of Human Needs and Wants -- 3.3 Major Factors Influencing the Intensity of Needs and Wants -- 3.4 Special Applications to Intrapreneurship -- 3.5 Graphical Representations of Human Needs and Wants: The Maslow Hierarchical Model and a New Perspective -- 3.6 Application to Intrapreneurship Management: An Integrated Value Framework for Both the Individual and the Organization -- 4 A Unified Approach to Innovation Marketing with Applications to Organization Readiness in Intrapreneurship Management -- 4.1 A Broad Definition and a Supply and Demand Perspective of Innovation Marketing -- 4.2 A Unified Approach to Innovation Marketing -- 4.3 Application of the Unified Approach to Innovation Marketing in Intrapreneurship: Organization Readiness Assessment -- 5 Applying the Unified Approach of Innovation Marketing to External Adopter for Market Readiness Assessment -- 5.1 Interaction Between Market Readiness and Technology Readiness -- 5.2 Major Considerations of Marketing to External Adopter -- 5.3 Market Readiness -- 5.4 Development of Market Readiness Indicators -- 6 Innovative Product Development: Creative Problem-Solving and Technology Readiness Assessment -- 6.1 Introduction -- 6.2 Main Barriers to Continued Development of Creativity -- 6.3 Creative Problem-Solving as a Trainable Skill -- 6.4 General Approaches and Tools for Creative Problem-Solving -- 6.5 Team-Based Creative Problem-Solving Approach by the Enneagram (Based on contributions by Matt Schlegel) -- 6.6 Systematic Approach for Creative Problem-Solving as Represented by TRIZ (Based on contributions by D. Daniel Sheu) -- 6.7 Exploring Nescience for Creative Problem-Solving -- 6.8 Artificial Intelligence and Creative Problem-Solving -- 6.9 Innovative Product Development and Technology Readiness Assessment -- 7 Intrapreneurship Readiness Assessment: Methodology -- 7.1 General Methodological Approach for Readiness Assessment -- 7.2 Organization Readiness -- 7.3 Market Readiness -- 7.4 Technology Readiness -- 7.5 Special Application of the Readiness Assessment Process -- 8 Intrapreneurship Readiness Assessment: Software Outline -- 8.1 Overall Structure and Key Functions -- 8.2 User Interface -- 9 Summary and Outlook -- 9.1 Overall Summary -- 9.2 Future Outlook and Potential Research Areas -- Appendix A Case Studies of Innovative Companies -- Appendix B Selected Cases for Innovation Project Readiness Assessment -- Index.