Başlık:
BEHIND THE AI MASK protecting your business from deepfakes.
Yazar:
BOGAN, CARL.
ISBN:
9781394337286
9781394352616
9781394337293
Yayın Bilgileri:
[S.l.] : JOHN WILEY, 2025.
Fiziksel Tanımlama:
1 online resource
İçerik:
Cover -- Title Page -- Copyright Page -- Contents at a Glance -- Contents -- Introduction: The Deepfake Dilemma -- Chapter 1 The Birth of Myster Giraffe: The Spark That Lit the Fire -- The VFX Artist Behind the Mask -- The Super Deepfake Squad -- The Giraffe Who Knew Too Much -- Real-Time Deepfakes: The Turning Point -- Trust Experiments: The Kevin Calls -- Audience Reactions and Social Media Psychology -- Cancel Culture's Impact on Deepfake Comedy -- The Ethics of Viral Manipulation -- Lessons from Going Viral -- What's Next? -- Chapter 2 Very Brief History of Synthetic Media
The Analog Era (1870s-1980s): The First Deceptions -- The Dawn of Digital (1980s-2000s): The Democratization Begins -- The Deep Learning Revolution (2000s-2017): When Machines Learned to See -- The Viral Era (2018-2023): When Business Met Deception -- The Industrial Era (2023-Current): The New Normal -- Conclusion: The Eternal Return -- What's Next? -- Chapter 3 The Double-Edged Sword: Illuminating the Duality -- The Promise of Light -- Restoring What Was Lost -- The Ones We Know -- The Torajan Reminder -- What They'll Say with My Voice -- The Shadow of Deception -- The Balancing Act
Just Because You Can -- When the Joke Lands Too Well -- The Power of Saying No -- Shadow Can't Exist Without Light -- What's Next? -- Chapter 4 The Dark Side of Innovation -- The Trust Bias: Why We Believe What We See and Hear -- The Perception Hack: How Deepfakes Trick Our Brains -- The Face Trust Heuristic -- The Voice Familiarity Effect -- The Fluency Effect -- The Emotion Trap -- The Experiment: How Easily Can We Be Fooled? -- The Politeness Barrier: Why People Refuse to Question Reality -- The Wildest Real-Life Failures of Deepfake Detection -- Joe Says No -- X Marks the Spot
Celebrity Connections -- Fake Endorsements -- Deepfake Pornography -- The Trust Shortcut: Why Deepfakes Work in Social Settings -- When Curiosity Looks Like a Con -- The Emotional Cost of Doubt -- The Role of Big Tech in the Deepfake Crisis -- Identifying the Boundaries -- Why Social Media Fuels Deepfakes (and Doesn't Stop Them) -- The Policy Problem: The Rules Keep Changing -- The Path Forward: Can We Outthink Our Own Biases? -- What's Next? -- Chapter 5 The Rise of Deepfake Crime -- Trust as a Vulnerability -- Beyond Corporate Fraud: The Wider Impact -- A New Kind of Cybercrime
Trust Is the New Attack Surface -- Human Behavior Is the Weak Link -- The Lasting Victim Impact -- Government Responses -- The Evolution of Detection Tools -- The Evolution of Access: From Experts to Anyone -- What's Next? -- Chapter 6 Proactive Solutions: Staying Ahead of the Curve -- Lessons from SawStop: Preventing Disaster Before It Happens -- Inject, Measure, Verify: The Real-time Deepfake Kill Switch -- The Power of Simple Safeguards -- Personal Code Words -- Slow It Down -- When the Law Isn't Enough: Protecting Your Business from Deepfake Liability -- What's Next?
Özet:
A practical, hands-on guide to navigating deepfake technology and reducing the risks it poses to your business In Behind the AI Mask: Protecting Your Business From Deepfakes, technologist and founder of viral platform, Myster Giraffe, Carl Bogan, explains the dangers, benefits, and potential of deepfake technology. He walks you through how to stay ahead of the risks that businesses face from maliciously deployed deepfake technology, showing you exactly how the tech has evolved and the practical steps you need to take to detect deepfakes in real time and catch scammers in the act. You'll find practical strategies that will save your company time and money and protect against long-lasting reputational harms. You'll also discover early detection strategies that stop incidents before they even begin. Inside the book: The future of artificial intelligence and deepfake tech -- learn what's coming next in AI innovation Techniques for embracing AI technology without running afoul of the pitfalls that come along with it Straightforward and accurate explainers of what exactly deepfakes are, how they're used (both legitimately and maliciously), and how they can harm your company An essential and timely resource for managers, executives, and business leaders, Behind the AI Mask is a must-read for everyone worried about the reputational and financial risks posed by deepfakes and those looking for tangible, practical ways to mitigate those risks.
Notlar:
John Wiley and Sons
Tür:
Elektronik Erişim:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394352616Kopya:
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Kütüphane | Materyal Türü | Demirbaş Numarası | Yer Numarası | Durumu/İade Tarihi | Materyal Ayırtma |
|---|---|---|---|---|---|
Arıyor... | E-Kitap | 600411-1001 | XX(600411.1) | Arıyor... | Arıyor... |