Connecting with consumers marketing for new marketplace realities

Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches

Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities

Managing Corporate Brands A new approach to corporate communication

The pursuit of new product development the business development process

Start-up A Practical Guide to Starting and Running a New Business

Consumer Driven Electronic Transformation Applying New Technologies to Enthuse Consumers and Transform the Supply Chain

Alıcısı hazır : kendini pazarlayan ürün, hizmet ve iş fikirleri yaratmak

Your ad here the cool sell of guerrilla marketing

Rules of the hunt real-world advice for entrepreneurial and business success