Frontmatter -- Acknowledgements -- Contents -- 1. Introduction -- 2. The State of Research on Campaign Commercials and Figurativity -- 3. Cognitive-Linguistic Perspectives on Figurativity -- 4. Film-Theoretical Perspectives on Figurativity -- 5. Implications of a Dynamic Approach to Audiovisual Figurativity -- 6. Angela Merkel, a Sovereign With Civil Roots -- 7. Donald Tusk, a Leading Builder Under Pressure -- 8. Jarosław Kaczyński and Frank-Walter Steinmeier: A Door Opener and a Sober Problem Solution -- 9. Conclusion and Prospects -- Bibliography -- Audiovisual Sources -- List of Figures -- Name Index -- Subject Index