Frontmatter -- Table of contents -- Introduction. Cognitive Sociolinguistics: -- Rationale, methods and scope -- Part one: Theoretical aspects: Semantic and lectal -- variation -- Prototypes, stereotypes, and semantic norms -- Style-shifting and shifting styles: A -- socio-cognitive approach to lectal variation -- Part two: Usage-based variation research -- Methodological issues in corpus-based Cognitive -- Linguistics -- Channel and constructional meaning: A -- collostructional case study -- National variation in the use of er "there". -- Regional and diachronic constraints on cognitive explanations -- Variation in the choice of adjectives in the two -- main national varieties of Dutch -- Part three: Cultural models of language and -- language policy -- Rationalist or romantic model in -- globalisation? -- A nation is a territory with one culture and one -- language: The role of metaphorical folk models in language policy -- debates -- Cultural models of Home in Aboriginal children's -- English -- A Cognitive Linguistic approach to the cultures of -- World Englishes: The emergence of a new model -- Part four: Socio-political systems -- Corporate brands as socio-cognitive -- representations -- Metaphorically speaking: Gender and classroom -- discourse -- The business model of the university: Sources and -- consequences of its construal -- Competition, cooperation, and interconnection: -- 'Metaphor families' and social systems -- How cognitive linguists can help to solve political -- problems -- Backmatter