Frontmatter -- Table of contents -- Preface -- Section 1: Semiotics in the world and academia -- What the humanities are for - a semiotic perspective -- Semioethics as a vocation of semiotics. In the wake of Welby, Morris, Sebeok, Rossi- Landi -- "General semiotics" as the all-round interdisciplinary organizer - general semiotics (GS) vs. philosophical fundamentalism -- Section 2: Semiotics, experimental science and maths -- Semiotics as a metalanguage for the sciences -- Mastering phenomenological semiotics with Husserl and Peirce -- Section 3: Society, text and social semiotics -- Farewell to representation: text and society -- Social semiotics: Towards a sociologically grounded semiotics -- Section 4: Semiotics and media -- What relationship to time do the media promise us? -- Semiotics and interstitial mediatizations -- Section 5: Semiotics for moral questions -- Spaces of memory and trauma: a cultural semiotic perspective -- Media coverage of the voices of Colombia's victims of dispossession -- Section 6: Questioning the logic of semiotics -- Sense beyond communication -- Semiotic paradoxes: Antinomies and ironies in a transmodern world -- Section 7: Manifestoes for semiotics -- Semiosis and human understanding -- Culture and transcendence - the concept of transcendence through the ages -- Section 8: Masters on past masters -- From Peirce's pragmatic maxim to Wittgenstein's language-games -- Semiotics as a critical discourse: Roland Barthes' Mythologies -- Ricoeur, a disciple of Greimas? A case of paradoxical maïeutic -- Index