Frontmatter -- Contents -- Introduction -- Part I: Theoretical advances -- Communication, listening, non-functionality -- Difference and similarity in the I-Other relation: between two individuals or two singularities? A semioethic approach -- Global semiotics and its developments in the direction of semioethics -- The relevance of the encyclopaedia. From semiosis to sedimentation and back again -- Cultural narrative identities and the entanglement of value systems -- Part II: Applied Semiotics -- A The digital age in semiotics and communication -- Lying as a transaction of value: explorations in semiosis and communication from a new perspective -- Effective affective campaigns? An analysis of campaigns centered on Roma -- B Political semiotics and communication -- The semiotics of extremism -- The dynamic aspect of the semiotic behavior of political actors in TV debates -- C Communication, semiotics and multimodality -- The different rifles of audiovisual communication: a semiotics of foreshadowing and the case of Roberto Benigni -- Differences, similarities and changes of national identity signs in print advertisements. The advertising discourse as a mirror of locality and vice-versa -- What's in a nickname? Form and function of sports' team nicknames -- Architecture and painting codes in the Annunciation. Oltenia (XVIIIth-XIXth centuries) -- Index