
Başlık:
Marketing and Smart Technologies Proceedings of ICMarkTech 2022, Volume 2
Yazar:
Reis, José Luís. editor.
ISBN:
9789811990991
Basım Bilgisi:
1st ed. 2023.
Fiziksel Tanımlama:
XXX, 805 p. 131 illus., 97 illus. in color. online resource.
Seri:
Smart Innovation, Systems and Technologies, 337
İçerik:
The use of cryptocurrencies as a tool for the development of marketing in tourism -- Blockchain use possibilities: A systematic literature review -- Comparison of semi-structured data on MSSQL and Postgresql -- Coolhunting Canvas: a pedagogical toolkit to support trendspotting and sociocultural innovation in marketing -- Hotel Customer Segmentation Using the Integrated Entropy-CRITIC Method and the 2T-RFMB Model -- Intellectual Capital versus Competitive Advantages: Together which underlines some relevant literature?.
Tüzel Kişi Ek Girişi:
Elektronik Erişim:
https://doi.org/10.1007/978-981-19-9099-1Kopya:
Rafta:*
Kütüphane | Materyal Türü | Demirbaş Numarası | Yer Numarası | Durumu/İade Tarihi | Materyal Ayırtma |
|---|---|---|---|---|---|
Arıyor... | E-Kitap | 527169-1001 | ONLINE | Arıyor... | Arıyor... |
