Frontmatter -- Preface and acknowledgements -- Contents -- 1 Introduction: 'Behind a veil, unseen yet present' - on norms in sociolinguistics and social life -- 2 Attitudes, norms and emergent communities -- 3 Norms, accountability and socialisation in a refugee language classroom -- 4 Norms in the making - exploring the norms of the teaching register selkosuomi in immigrant integration training classrooms in Finland -- 5 Norms and stereotypes: Studying the emergence and sedimentation of social meaning -- 6 Multilingual creativity and emerging norms in interaction: Towards a methodology for micro-diachronic analysis -- 7 What's in a sociolinguistic norm? The case of change in prevocalic /r/ in Received Pronunciation -- 8 What we share: The impact of norms on successful interaction -- 9 Normativity, language and Covid-19 -- Index