Frontmatter -- Table of contents -- Chapter 1 Introduction: Standards and norms -- Part I. English over time and space -- Chapter 2 Swiss English, German English and -- American English: In grammatical alliance against traditional British -- English? -- Chapter 3 Regional variation in English in the new -- millennium: Looking to the future -- Chapter 4 The role of dialect contact in the -- formation of Englishes -- Chapter 5 Non-standardisation -- From 'standard' to 'nonstandard' grammar. New -- England in the days of Salem Witchcraft and the Civil War -- Chapter 7 The rise of prescriptive grammars on -- English in the 18th century -- Chapter 8 Lest the situation deteriorates - A study -- of lest as trigger of the inflectional subjunctive -- Chapter 9 The BBC Advisory Committee on Spoken -- English or How (not) to construct a 'standard' pronunciation -- Chapter 10 Liverpool to Louisiana in one lyrical -- line: Style choice in British rock, pop and folk singing -- Part II. English usage in non-native -- contexts -- Chapter 11 'Standard' English, discourse grammars -- and English language teaching -- Chapter 12 Towards a new English as a Foreign -- Language curriculum for Continental Europe -- Chapter 13 Language learning and medium of -- instruction: Understanding contemporary discourses and practices in -- Swiss schools and classrooms -- Chapter 14 Can academic writing style be -- taught? -- Chapter 15 Linguascaping Switzerland: Language -- ideologies in tourism -- Chapter 16 The rules of "Denglish" -- Part III. Issues on politeness and -- impoliteness -- Chapter 17 (Im)politeness in English as Lingua -- Franca discourse -- Chapter 18 How to be impolite: Rating offensive -- strategies -- Backmatter