Frontmatter -- Contents -- Contributors -- 1. Introduction: Chineseness as Competing Discourses -- 2. Chineseness in Diaspora: Multilingualism, Heteroglossia and Fluid Ethnicity -- 3. When 'Chineseness' is Not Preferred: Accounts of Academically Elite Students from China in Singapore's Schools -- 4. Joseonjok YouTubers: Translating Vernacular Chineseness in South Korea -- 5. Framing Chineseness and Indonesianness on the Periphery -- 6. Narrating the Future Self: Strategic Stylisation and Cosmopolitan Stancetaking in Chinese IELTS Preparation Classes -- 7. Coffee, Social Space and Middle-Class Romance: Customer Writings in an Independent Coffee Shop in China -- 8. The Authenticity, Cultural Authority and Credibility of Weibo Public Intellectuals -- 9. 'Foreigners' in One's Own Land: Analysing Touristic Representations of Chineseness in the New York Times -- 10. Commentary -- Index