Simon J. Bronner takes a long, engaging look at American campus life and how it is shaped by students and at the same time shapes the values of all who pass through it. The archetypes of absent-minded profs, fumbling jocks, and curve-setting dweebs are the stuff of legend and humor, along with the all-nighters, tailgating parties, and initiations that mark campus tradition--and student identities. Undergraduates in their hallowed halls embrace distinctive traditions because the experience of higher education precariously spans childhood and adulthood, parental and societal authority, home and corporation, play and work. Bronner traces historical changes in these traditions. The predominant context has shifted from what he calls the "old-time college," small in size and strong in its sense of community, to mass society's "mega-university," a behemoth that extends beyond any campus to multiple branches and offshoots throughout a state, region, and sometimes the globe. Student needs for social belonging in large universities and a fear of losing personal control have given rise to distinctive forms of lore and a striving for retaining the pastoral "campus feel" of the old-time college. The folkloric material students spout, and sprout, in response to these needs is varied but it is tied together by its invocation of tradition and social purpose. Beneath the veil of play, students work through tough issues of their age and environment. They use their lore to suggest ramifications, if not resolution, of these issues for themselves and for their institutions. In the process, campus traditions are keys to the development of American culture.