Web wisdom: introduction and overview -- Information quality criteria for Web resources -- Additional challenges presented by Web resources -- Weblogs and wikis: social media content -- Advertising and sponsorship on the Web -- Applying basic evaluation criteria to a Web page -- Keys to information quality in advocacy Web pages -- Keys to information quality in business Web pages -- Keys to information quality in informational Web pages -- Keys to information quality in news Web pages -- Keys to information quality in personal Web pages -- Keys to information quality in entertainment Web pages -- Creating effective Web pages and sites.