Machine generated contents note: PREFACE vii -- EDITORS xi -- CONTRIBUTORS xv -- CHAPTER 1 -- Evidence-Based Herbalism1 -- EDZARD ERNST -- CHAPTER 2 -- Phytochemical Diversity and Biological Activity in Echinacea -- Phytomedicines: Challenges to Quality Control and Germplasm -- Improvement9 -- JOHN T. ARNASON, SHANNON E. BINNS, and BERNARD R. BAUM -- CHAPTER 3 -- Phytochemicals in the Vaccinium Family: Bilberries, Blueberries, and -- Cranberries 19 -- MARY ELLEN CAMIRE -- CHAPTER 4 -- Wine Polyphenols and Protection from Atherosclerosis and Ischemic Heart -- Disease: Drink to Your Health?41 -- MICHAEL A. DUBICK -- CHAPTER 5 -- Beyond ac-Tocopherol: The Role of the Other Tocopherols and -- Tocotrienols 61 -- ANDREAS M. PAPAS -- CHAPTER 6 -- Phytochemical Pharmacokinetics 79 -- HAROLD L. NEWMARK and CHUNG S. YANG -- CHAPTER 7 -- Dietary Isothiocyanates: Roles in Cancer Prevention and Metabolism in -- Rodents and Humans87 -- FUNG-LUNG CHUNG -- CHAPTER 8 -- Rationale for the Use of Soy Phytoestrogens for Neuroprotection105 -- HELEN KIM -- CHAPTER 9 -- Bioengineering and Breeding Approaches for Improving Nutrient and -- Phytochemical Content of Plants121 -- DAVID W. STILL -- CHAPTER 10 -- Phytochemicals in Oilseeds139 -- FEREIDOON SHAHIDI -- CHAPTER 11 -- Lycopene and Human Health157 -- BETTY JANE BURRI -- CHAPTER 12 -- Astaxanthin, B-Cryptoxanthin, Lutein, and Zeaxanthin173 -- JOHN T. LANDRUM, RICHARD A. BONE, and -- CHRISTIAN HERRERO -- INDEX193.