Frontmatter -- FOREWORD -- EDITORS' PREFACE -- CONTENTS -- TABLES -- PART I: INTRODUCTION -- 1. The Most Fundamental Technological Change -- 2. Communication and Change -- PART II: SOME PROBLEMS OF COMMUNICATION AND CHANGE -- 3. Communication, Institution Building, and the Reach of Authority -- 4. How Mass Media Systems Grow -- 5. The Strategy of Selective Growth and the Role of Communications -- 6. A Note on Communication in Economic Development -- 7. Toward a Non-Western Model of Development -- 8. International Cooperation and Communication in National Development -- PART III: CASE STUDIES OF COMMUNICATION AND CHANGE: INDIA, COMMUNIST CHINA, AND THE PHILIPPINES -- 9. Communication, Innovation, and Planned Change in India -- 10. L. R. Nair: Private Press in National Development-The Indian Example -- 11. A Note on Communication and Development in India -- 12. Campaigns, Communications, and Development in Communist China -- 13. Strategy of Change in the People's Republic of China-The Rural Health Center -- 14. A Note on Communication and Development in Communist China -- 15. The Role and Communication Task of the Change Agent-Experiences of the Peace Corps Volunteers in the Philippines -- 16. Strategy of Change in the Barrio-A Case of Rural Waste Disposal -- 17. A Note on Change in the Philippine Barrio -- PART IV: CONCLUSION -- 18. Communication and the Prospects of Innovative Development -- Notes -- References -- Index