The power of mobile banking how to profit from the revolution in retail financial services için kapak resmi
Başlık:
The power of mobile banking how to profit from the revolution in retail financial services
Yazar:
Krishnan, Sankar, 1967-
ISBN:
9781118932025

9781118932032

9781118932049
Yayın Bilgileri:
Hoboken : Wiley, 2014.
Fiziksel Tanımlama:
1 online resource (192 pages)
Özet:
This book gives banking and financial professionals a well-researched guide for becoming transformational leaders. These leaders can convert their traditional retail "branch" banks into streamlined systems that deliver personalized services to their customers' laptops, tablets, and smartphones. It includes: strategies for adapting mobile banking practices that suit the needs of both developed and emerging markets; a discussion of the expanding mobile payment systems that offer a wealth of financial opportunities for banking institutions and includes information on the growth of e-commerce; advice for bankers who want to increase their bottom line by delving into the world-wide prepaid card market; and a discussion on the risks and hazards of mobile banking and reveals the critical investments that banks must be willing to make in order to avoid losing customers to telecoms, retailers, and technology providers. -- Edited summary from book.
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