chapter 1 The Present Status -- chapter 2 Customers, Consumers, and Consumerism -- chapter 3 Marketing and Markets -- chapter 4 The Selling Fields: The Arenas for Marketing -- chapter 5 Nutrition and Health -- chapter 6 The Challenge of Ever Newer Technologies -- chapter 7 Food Safety, Risk, and Quality -- chapter 8 Legislative Dilemmas in the New Millennium -- chapter 9 So Now What? The Issues, The Problems, Maybe Some Solutions.