Frontmatter -- Preface and Acknowledgements -- Contents -- Part I: Introduction -- Empirical Multimodality Research: The State of Play -- Part II: Charting Paths for Empirical Research: Theoretical and Methodological Reflections -- Dimensions of Materiality -- From Data to Patterns -- Thinking in Action -- Computational Approaches for the Interpretation of Image-Text Relations -- Part III: Empirical Inroads: Case Studies and Results -- "I can't see why you're laughing": Multimodal Analysis of Emotionalized Political Debate -- A Corpus-Based Approach to Color, Shape, and Typography in Logos -- Pixel Surgery and the Doctored Image -- Multimodal Discourse Analysis Based on the GeM Model -- Conventions in How Korean Films Mean -- An Empirical Multimodal Approach to Open-World Video Games -- List of Contributors -- Index