English in Europe.  Volume 5,  English in Business and Commerce ; Interactions and Policies için kapak resmi
Başlık:
English in Europe. Volume 5, English in Business and Commerce ; Interactions and Policies
Yazar:
Angouri, Jo, contributor.
ISBN:
9781501506833
Fiziksel Tanımlama:
1 online resource (XVI, 364 p.)
Seri:
Language and Social Life [LSL] , 14
İçerik:
Frontmatter -- Series preface -- Acknowledgements -- Contents -- Contributors -- Sociolinguistic perspectives on English in business and commerce -- Part I: Ideologies and discourses on English in the business sphere -- Language standardization in sociolinguistics and international business: Theory and practice across the table -- A language ideological landscape: The complex map in international companies in Denmark -- Managing, interpreting and negotiating corporate bilingualism in Wales -- "English is the language of business": An exploration of language ideologies in two European corporate contexts -- Part II: The management of English in business and organizational contexts -- Making sense of language management in Danish international companies: A strategic view -- The management of everyday English interactions in the Japanese branches of European multinationals -- On the non-use of English in a multinational company -- The linguistic landscape of a Czech heritage site: Recording and presenting the past and present of Hrubý Rohozec -- Part III: The position of English and other languages on local and international labor markets, implications for language and education policy -- The value of foreign language skills in international business for native English speaking countries: A study on Ireland -- "It's good to have a language under your belt": The value of foreign languages in the Greek job market -- Qual der Wahl, or spoiled for choice? English and German as the subject of decisionmaking processes in the Czech Republic -- Creating the international managers of tomorrow, today? Stakeholder perspectives on English-medium business education -- Linguistic diversity and languagein- educational practices in Kenya and South Africa: Challenges and responses -- Index
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