Frontmatter -- Preface -- Contents -- Introduction -- Part 1: Script-based semantics -- Scripts, frames, and other semantic objects -- Script-based approach towards taxis connectors -- Ontological and grammatical constraints on metaphor productivity -- Meaning amalgamation, phrasal stress, and earning money -- Part 2: Humor -- Knowledge about humor -- Domains of humor: Challenges from psychology -- Victor Raskin's overlooked analysis of political jokes -- Joke construction and joke structure -- 'Stop kidding, I'm serious': Failed humor in French conversations -- Part 3: Ontological semantics -- Scripts in the Ontological Semantic Theory of Humor -- Which fuzzy logic operations are most appropriate for ontological semantics: Theoretical explanation of empirical observations -- Decoding intricacies of human nature from social network communications -- Part 4: Other applications -- A creative approach for linguistic funny business: Using linguistic paradigms and taxonomies -- Tourism after the Arab Spring in Tunisia: An analysis of advertising campaigns -- Names Index -- Subject Index