Frontmatter -- Contents -- Introductory Note -- Prefigurements of Art -- Some Fundamental Concepts Leading to a Semiotics of Culture: An Historical Overview -- Saussure / Peirce a propos Language, Society, and Culture -- Ethnicity, Modernity, and Theory of Culture Texts -- Ethnosemiotics -- Nature's Way? Visual Images of Childhood in American Culture -- Feasting and Tourism: A Comparison -- A Semiotic Approach to the Polysemy of the Symbol nāga in Indian Mythology