1. Working with the media / Shay Bilchik -- 2. Media, conflict prevention, and peacebuilding : mapping the edges / Sheldon Himelfarb and Megan Chabalowski -- 3. Assessing information needs and communication behaviors of national forest summer visitors / James D. Absher -- 4. Parables and paradigms : an introduction to using communication theories in outdoor recreation research / James Absher -- 5. Wildland fire and fuel management : principles for effective communication / Eric Toman and Bruce Shindler -- 6. Benefits of an educational program for journalists on media coverage of HIV/AIDS in developing countries / Jorge L. Martinez-Cajas ... [et al.] -- 7. Issues in evaluating mass media-based health communication campaigns / Vicki Freimuth, Galen Cole and Susan Kirby -- 8. The impact of mass media campaigns on intentions to use the female condom in Tanzania / Sohail Agha and Ronan Van Rossem -- 9. Taipei's use of a multi-channel mass risk communication program to rapidly reverse an epidemic of highly communicable disease / Muh-Yong Yen ... [et al.] -- 10. Egypt violence against women study media coverage of violence against women / Enas Abu Youssef ... [et al.] -- 11. What are the roles and responsibilities of the media in disseminating health information? / Gary Schwitzer ... [et al.] -- 12. Communication gap : the disconnect between what scientists say and what the public hears / Charles W. Schmidt -- 13. Communication and marketing as tools to cultivate the public's health : a proposed "people and places" framework / Edward W. Maibach, Lorien C. Abroms and Mark Marosits -- 14. Mass media theory, leveraging relationships, and reliable strategic communication effects / John R. Robinson -- 15. Re-examination of mixed media communication : the impact of voice, data link, and mixed air traffic control environments on the flight deck / Melisa Dunbar ... [et al.].