Frontmatter -- Contents -- Preface -- Introduction: Sol Worth and the Study of Visual Communication -- 1. The Development of a Semiotic of Film -- 2. A Semiotic of Ethnographic Film -- 3. Toward an Anthropological Politics of Symbolic Forms -- 4. The Uses of Film in Education and Communication -- 5. Symbolic Strategies -- 6. Seeing Metaphor as Caricature -- 7. Pictures Can't Say Ain't -- 8. Margaret Mead and the Shift from "Visual Anthropology" to the "Anthropology of Visual Communication" -- Appendix: An American Community's Socialization to Pictures: An Ethnography of Visual Communication (A Preproposal) (With Jay Ruby) -- Bibliography -- Index