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Konu: Marketing.

Yazar

SpringerLink (Online service)

(1045)

Bruhn, Manfred. author.

(15)

Kuß, Alfred. author.

(12)

Bruhn, Manfred. editor.

(10)

Heinemann, Gerrit. author.

(10)

Huber, Frank. author.

(9)

Kreutzer, Ralf T. author.

(9)

Meffert, Heribert. author.

(8)

Unger, Fritz. author.

(8)

Kotler, Philip.

(6)

Schramm-Klein, Hanna. author.

(6)

Stauss, Bernd. editor.

(6)

Zentes, Joachim. author.

(6)

Burmann, Christoph. author.

(5)

Esch, Franz-Rudolf. editor.

(5)

Hadwich, Karsten. editor.

(5)

Herndl, Karl. author.

(5)

Berndt, Ralph. author.

(4)

Cliquet, Gérard. editor.

(4)

Fuchs, Wolfgang. author.

(4)

Hendrikse, George. editor.

(4)

Herrmann, Andreas. editor.

(4)

Kirchgeorg, Manfred. author.

(4)

Kleinaltenkamp, Michael. author.

(4)

Kleinaltenkamp, Michael. editor.

(4)

(4)

(4)

Krafft, Manfred. editor.

(4)

Lammenett, Erwin. author.

(4)

Langner, Sascha. author.

(4)

Morschett, Dirk. author.

(4)

Morschett, Dirk. editor.

(4)

Okazaki, Shintaro. editor.

(4)

Preußners, Dirk. author.

(4)

Raab, Gerhard. author.

(4)

Sickel, Christian. author.

(4)

Swoboda, Bernhard. editor.

(4)

Tomczak, Torsten. editor.

(4)

Windsperger, Josef. editor.

(4)

Woeckener, Bernd. author.

(4)

Zentes, Joachim. editor.

(4)

Zupancic, Dirk. author.

(4)

Backhaus, Klaus. author.

(3)

Baumgarth, Carsten. editor.

(3)

Belz, Christian. editor.

(3)

(3)

Ceyp, Michael. author.

(3)

Errichiello, Oliver. author.

(3)

Esch, Franz-Rudolf. author.

(3)

Fuchs, Gerhard. author.

(3)

Holzmüller, Hartmut H. editor.

(3)

Keuper, Frank. editor.

(3)

Krüger, Ralph. author.

(3)

Lang, Ewald. author.

(3)

Limbeck, Martin. author.

(3)

Olbrich, Rainer. author.

(3)

Plinke, Wulff. editor.

(3)

Pompe, Hans-Georg. author.

(3)

Riekhof, Hans-Christian. editor.

(3)

Ritzer, George.

(3)

Rudolph, Thomas. editor.

(3)

Schneider, Willy. author.

(3)

Schramm-Klein, Hanna. editor.

(3)

Schröder, Hendrik. author.

(3)

Schumacher, Oliver. author.

(3)

Schüller, Anne M. author.

(3)

Stumpf, Andreas. author.

(3)

Tomczak, Torsten. author.

(3)

Tuunanen, Mika. editor.

(3)

Zanger, Cornelia. editor.

(3)

Zschiesche, Arnd. author.

(3)

Adjouri, Nicholas. author.

(2)

Ahlert, Dieter. author.

(2)

Ahlert, Dieter. editor.

(2)

Altunışık, Remzi.

(2)

Armstrong, Gary (Gary M.)

(2)

Armstrong, Gary, ort. yaz.

(2)

Aumayr, Klaus J. author.

(2)

Balzer, Eva. editor.

(2)

Battenfeld, Dirk. author.

(2)

Bauer, Hans H. editor.

(2)

Beck, Johann. author.

(2)

Beck, Norbert. author.

(2)

Berekoven, Ludwig. author.

(2)

Biesel, Hartmut H. editor.

(2)

Binckebanck, Lars. editor.

(2)

Brandt, Stefanie. author.

(2)

Braun, Gerold. author.

(2)

Brown, Stephen, 1955 March 23-

(2)

Brunner, Christian Boris. author.

(2)

Buber, Renate. editor.

(2)

Budtz, Christian. author.

(2)

Burmann, Christoph. editor.

(2)

Busch, Rainer. author.

(2)

Büter, Clemens. author.

(2)

Büttner, Miriam. author.

(2)

Dangelmaier, Wilhelm. editor.

(2)

Dannenberg, Holger. author.

(2)

Deutscher Dialogmarketing Verband e.V. editor.

(2)

Diehl, Sandra. editor.

(2)

Drengner, Jan. author.

(2)

Dressler, Matthias. author.

(2)

Dressler, Matthias. editor.

(2)

Eckert, Werner. author.

(2)

Ellenrieder, Peter. author.

(2)

Fink, Klaus-J. author.

(2)

Fog, Klaus. author.

(2)

Friedrichsen, Mike. editor.

(2)

Galal, Marc M. author.

(2)

Gaubinger, Kurt. author.

(2)

Gebhardt-Seele, Stephan. author.

(2)

Geiger, Ingmar. editor.

(2)

Geile, Andrea. author.

(2)

Gernsheimer, Oliver. author.

(2)

Greifeneder, Horst. author.

(2)

Großklaus, Rainer H. G. author.

(2)

Gutjahr, Gert. author.

(2)

Harringer, Christoph. editor.

(2)

Hartmann, Michaela. author.

(2)

Hass, Berthold H. editor.

(2)

Heinemann, Gerrit. editor.

(2)

Heinrich, Stephan. author.

(2)

Helm, Sabrina. editor.

(2)

Helmke, Stefan. editor.

(2)

Henseler, Jörg. editor.

(2)

Herrmann, Andreas. author.

(2)

Hertel, Joachim. author.

(2)

Hesse, Jürgen. editor.

(2)

Hinterholzer, Thomas. author.

(2)

Hippner, Hajo. editor.

(2)

Hoffmann, Stefan. author.

(2)

Hogenschurz, Bernhard. editor.

(2)

Hohn, Stefanie. author.

(2)

Hougaard, Søren. author.

(2)

Huber, Frank. editor.

(2)

Huckemann, Matthias. author.

(2)

Jacob, Frank. editor.

(2)

Kampmann, Birgit. editor.

(2)

Keller, Bernhard. editor.

(2)

Kernstock, Joachim. editor.

(2)

Kerst, Andreas. author.

(2)

Kesting, Tobias. author.

(2)

Kilian, Thomas. editor.

(2)

Kindermann, Harald. author.

(2)

Kirtiş, A. Kazım.

(2)

Kiwus, Dieter. author.

(2)

Knippelmeyer, Michael. editor.

(2)

Kotler, Philip. author.

(2)

(2)

Maas, Martin. author.

(2)

Maier, Hannes. editor.

(2)

Mantrala, Murali K. editor.

(2)

Martius, Waltraud. author.

(2)

Marx, Anne. author.

(2)

Masciadri, Peter. author.

(2)

Matthes, Isabel. author.

(2)

Mattmüller, Roland. author.

(2)

Mayerhofer, Wolfgang. editor.

(2)

Meckel, Miriam. editor.

(2)

Meyer, Frederik. author.

(2)

Mucuk, İsmet, 1939-

(2)

(2)

Naderer, Gabriele. editor.

(2)

Odabaşı, Yavuz.

(2)

Orfanlı, Ender.

(2)

Papathanassis, Alexis. editor.

(2)

Pfoertsch, Waldemar. author.

(2)

Prack, Ralf-Peter. author.

(2)

Pufahl, Mario. author.

(2)

Regier, Stefanie. author.

(2)

Reichwald, Ralf. author.

(2)

Reinecke, Sven. author.

(2)

Reinke, Markus I. author.

(2)

Risch-Kerst, Mandy. author.

(2)

Rutschmann, Marc. author.

(2)

Saab, Samy. author.

(2)

Sander, Matthias. author.

(2)

Schindler, Maik. author.

(2)

Schmid, Beat F. editor.

(2)

Schnedlitz, Peter. editor.

(2)

Schögel, Marcus. editor.

(2)

Sheth, Jagdish N.

(2)

Springer Fachmedien Wiesbaden, . editor.

(2)

Stauss, Bernd. author.

(2)

Steiner, Michael. author.

(2)

Steiner, Paul. author.

(2)

Stempfle, Lothar. author.

(2)

Strebinger, Andreas. author.

(2)

Stüber, Eva. author.

(2)

Terlutter, Ralf. editor.

(2)

Thinius, Jochen. author.

(2)

(2)

Tropp, Jörg. author.

(2)

Umbach, Günter. author.

(2)

Unger, Alexander. author.

(2)

Vogel, Johannes. author.

(2)

Vollhardt, Kai. author.

(2)

Wagner, Frank. editor.

(2)

Walcher, Dominik. author.

(2)

Walsh, Gianfranco. editor.

(2)

Tümünü genişlet

Dil

(893)

(239)

(72)

(1)

(1)

Yayın Yılı

-

(166)

(151)

(144)

(138)

(133)

(126)

(125)

(121)

(33)

(11)

(8)

(7)

(6)

(6)

(5)

(4)

(4)

(4)

(4)

(3)

(2)

(2)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Tümünü genişlet

Konu

(1011)

Economics/Management Science.

(126)

Industrial management.

(104)

(68)

(26)

Business planning.

(24)

Management information systems.

(17)

Entrepreneurship.

(16)

(16)

Business logistics.

(15)

Consumer behavior.

(15)

(12)

Industrial organization (Economic theory).

(11)

Social sciences.

(11)

(10)

Strategic planning.

(10)

Commercial law.

(9)

(9)

Consumption (Economics)

(8)

Engineering economy.

(8)

Industrial procurement.

(6)

Marketing -- Management.

(6)

Mathematical statistics.

(6)

Microeconomics.

(6)

Computer science.

(5)

Electronic commerce.

(5)

(5)

(5)

(5)

Tüketici davranışı.

(5)

Branding (Marketing)

(4)

(4)

Customer relations.

(4)

(4)

Economics -- Statistics.

(4)

(4)

Industrial engineering.

(4)

Information systems.

(4)

(4)

Media Management.

(4)

Pazarlama -- Yönetim.

(4)

Brand name products.

(3)

(3)

Communication in marketing.

(3)

(3)

Consumer satisfaction.

(3)

(3)

Consumption (Economics) -- United States.

(3)

(3)

Economic policy.

(3)

Economics, Mathematical.

(3)

Electronic books.

(3)

Export marketing.

(3)

Farm economics.

(3)

Internet marketing.

(3)

Market Research.

(3)

Marketing -- Technological innovations.

(3)

Marketing -- United States.

(3)

(3)

Operations research.

(3)

Organization/Planning.

(3)

(3)

(3)

Sales management.

(3)

Stratejik planlama.

(3)

(2)

Artificial intelligence.

(2)

(2)

Bilgi teknolojisi -- Yönetim.

(2)

Brand name products -- Marketing.

(2)

Business Information Systems.

(2)

Business Strategy/Leadership.

(2)

Business communication.

(2)

Business enterprises -- Computer networks.

(2)

Creative ability in business.

(2)

Customer relations -- Management.

(2)

Customer services.

(2)

Economics/Management Science, general.

(2)

Environmental management.

(2)

Environmental sciences.

(2)

Europe -- Economic policy.

(2)

Franchises (Retail trade)

(2)

Industrial Organization.

(2)

Innovation/Technology Management.

(2)

International business enterprises.

(2)

International economics.

(2)

(2)

(2)

(2)

Management/Business for Professionals.

(2)

Markalı ürünler -- Pazarlama.

(2)

Markalı ürünler.

(2)

Marketing -- Case studies.

(2)

Marketing channels.

(2)

Marketing research.

(2)

Mass media -- Law and legislation.

(2)

Mathematical optimization.

(2)

Müşteri ilişkileri -- Yönetim.

(2)

(2)

Pazarlama araştırması.

(2)

Personnel management.

(2)

Philosophy (General).

(2)

(2)

Product management.

(2)

(2)

(2)

(2)

Relationship marketing.

(2)

(2)

Small business.

(2)

Social sciences -- Methodology.

(2)

Sosyal medya -- Ekonomik yönler

(2)

Statistical methods.

(2)

Success in business.

(2)

Sözlü reklamcılık.

(2)

(2)

Tüketim (Ekonomi)

(2)

Word-of-mouth advertising.

(2)

(2)

ABD -- TİCARET -- GELİŞMEKTE OLAN ÜLKELER.

(1)

(1)

Advertising -- New products.

(1)

Advertising -- Social aspects.

(1)

Advertising, Point-of-sale.

(1)

Agricultural Economics.

(1)

(1)

Artificial Intelligence (incl. Robotics).

(1)

Banks and banking.

(1)

(1)

Biology -- Data processing.

(1)

Biomedical engineering.

(1)

Branding (Marketing).

(1)

Bundling (Marketing)

(1)

Business ethics.

(1)

Business writing.

(1)

(1)

Business/Management Science, general.

(1)

Business—Data processing.

(1)

(1)

Cities, Countries, Regions.

(1)

Climatic changes.

(1)

Communication Studies.

(1)

(1)

Computational Intelligence.

(1)

Computer Appl. in Life Sciences.

(1)

Computer Appl. in Social and Behavioral Sciences.

(1)

Computer industry.

(1)

Computer software industry -- Case studies.

(1)

Computer vision.

(1)

(1)

Consum (Economia)

(1)

Consumers -- Decision making.

(1)

Consumers -- Research.

(1)

Consumers -- Turkey.

(1)

Consumers' preferences.

(1)

Consumption (Economics) -- Social aspects.

(1)

Corporate profits.

(1)

Corporations -- Charitable contributions.

(1)

Corporations -- Valvations.

(1)

Customer services -- Management.

(1)

(1)

Demand (Economic theory)

(1)

Developing countries -- Commerce -- United States.

(1)

Digital marketing.

(1)

Dijital pazarlama.

(1)

Distribution (Probability theory).

(1)

Diversity in the workplace.

(1)

Economics -- Methodology.

(1)

(1)

Educational tests and measurements.

(1)

Emerging Markets/Globalization.

(1)

Engineering Economics, Organization, Logistics, Marketing.

(1)

Engineering design.

(1)

Engineering mathematics.

(1)

(1)

Environmental economics.

(1)

Environmental toxicology.

(1)

Fast food restaurants.

(1)

Finance/Investment/Banking.

(1)

Financial Management.

(1)

(1)

(1)

Forests and forestry.

(1)

GELİŞMEKTE OLAN ÜLKELER -- TİCARET -- ABD.

(1)

(1)

(1)

Health promotion.

(1)

Health psychology.

(1)

Hizmet pazarlaması.

(1)

Human Resource Management.

(1)

(1)

(1)

Imagery (Psychology)

(1)

Industrial marketing.

(1)

Information Storage and Retrieval.

(1)

Information Systems Applications (incl. Internet).

(1)

Information Systems.

(1)

Information storage and retrieval systems.

(1)

Information technology -- Management.

(1)

Information technology.

(1)

Tümünü genişlet

Materyal Türü

Shelf Location

Beytepe Genel Koleksiyon

Beytepe Tez Koleksiyonu

Elektronik Kütüphane

Hukuk Genel Koleksiyon

Prof.Dr.Onur Bilge Kulak Collection

Sağlık Bilimleri Genel Koleksiyon

Sosyal Bilimler Genel Koleksiyon

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Kütüphane

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13.

Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method için kapak resmi

Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method

Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method

Yazar

Canalichio, Pete, author.

Yer Numarası

ONLINE

Elektronik Erişim

https://www.emerald.com/insight/publication/doi/10.1108/9781787437814

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14.

Smash : using market shaping to design new strategies for innovation, value creation, and growth için kapak resmi

Smash : using market shaping to design new strategies for innovation, value creation, and growth

Smash : using market shaping to design new strategies for innovation, value creation, and growth

Yazar

Nenonen, Suvi, author. Storbacka, Kaj, author.

Yer Numarası

ONLINE

Elektronik Erişim

https://www.emerald.com/insight/publication/doi/10.1108/9781787437975

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15.

Innovation and strategy için kapak resmi

Innovation and strategy

Innovation and strategy

Yazar

Varadarajan, Rajan, editor. Jayachandran, Satish, editor.

Yer Numarası

ONLINE

Elektronik Erişim

https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201815

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16.

Sosyal pazarlama : kurumsal sosyal sorumluluk ekseninde için kapak resmi

Sosyal pazarlama : kurumsal sosyal sorumluluk ekseninde

Sosyal pazarlama : kurumsal sosyal sorumluluk ekseninde

Yazar

Can, Polat.

Yer Numarası

HF5414 C16 2017

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17.

Qualitative consumer research için kapak resmi

Qualitative consumer research

Qualitative consumer research

Yazar

Belk, Russell W., editor.

Yer Numarası

ONLINE

Elektronik Erişim

https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201714

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18.

Sosyal medya pazarlaması : Instagramdan satın almanın değerlendirilmesine etki eden faktörler için kapak resmi

Sosyal medya pazarlaması : Instagramdan satın almanın değerlendirilmesine etki eden faktörler

Sosyal medya pazarlaması : Instagramdan satın almanın değerlendirilmesine etki eden faktörler

Yazar

Fırat, Duygu.

Yer Numarası

HM742 F57 2017

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19.

Temel tüketici davranışı ve pazarlama stratejileri için kapak resmi

Temel tüketici davranışı ve pazarlama stratejileri

Temel tüketici davranışı ve pazarlama stratejileri

Yazar

Koç, Erdoğan

Yer Numarası

HF5415.32 K634 2017

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20.

Marketing in and for a sustainable society için kapak resmi

Marketing in and for a sustainable society

Marketing in and for a sustainable society

Yazar

Malhotra, Naresh K.

Yer Numarası

ONLINE

Elektronik Erişim

https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201613

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21.

Principles of marketing için kapak resmi

Principles of marketing

Principles of marketing

Yazar

Kotler, Philip. Armstrong, Gary (Gary M.)

Yer Numarası

HF5415 K68 2016

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22.

Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım için kapak resmi

Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım

Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım

Yazar

Koç, Erdoğan

Yer Numarası

HF5415.32 K63 2016

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Durum

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23.

Multi-channel marketing, branding and retail design : new challenges and opportunities için kapak resmi

Multi-channel marketing, branding and retail design : new challenges and opportunities

Multi-channel marketing, branding and retail design : new challenges and opportunities

Yazar

McIntyre, Charles, 1955-, editor. Melewar, T. C., editor. Dennis, Charles, editor.

Yer Numarası

ONLINE

Elektronik Erişim

https://www.emerald.com/insight/publication/doi/10.1108/9781786354556

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24.

Marketing communications için kapak resmi

Marketing communications

Marketing communications

Yazar

Egan, John.

Yer Numarası

HF5415.123 E4 2015

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