Lead generation for the complex sale boost the quality and quantity of leads to increase your ROI

Get noticed-- get referrals build your client base and your business by making a name for yourself

Voice-of-the-customer marketing a revolutionary five-step process to create customers who care, spend, and stay

The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!

The mind of the customer how great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customers' success

Stop telling, start selling how to use customer-focused dialogue to close sales

The next evolution of marketing connect with your customers by marketing with meaning

Master data management and data governance

The new relationship marketing : how to build a large, loyal, profitable network using the social Web

Master data management in practice achieving true customer MDM

Relationship marketing : a consumer experience approach

Relational contracting for construction excellence principles, practices and case studies