Introduction -- Chapter 1 Why You Need to Become a Data Storyteller -- The Need for Data Storytelling -- What Is Data Storytelling? -- Analyzing a Story -- Understanding the Data Storytelling Process -- Making a Data-Driven Story -- Delivering a Data-Driven Story -- Case Study: Solstices and Equinoxes -- Takeaways -- References -- Chapter 2 The Role of the Storyteller -- Who the Data Storyteller Is -- Three Types of Data Storytellers -- The Apathetic Data Storyteller -- The Authoritarian Data Storyteller -- The Authoritative Data Storyteller -- The Data Storyteller Skills -- Humility -- Sincerity -- Vulnerability -- Patience -- Empathy and Openness -- Flexibility -- The Data Storyteller's Role in the Story -- The External Data Storyteller -- The Internal Data Storyteller -- The Absent Data Storyteller -- Possible Scenarios in Which to Tell a Story -- Examples of Great Storytellers -- Steve Jobs -- Brené Brown -- Hans Rosling -- Takeaways -- References -- Chapter 3 Making a Successful Data-Driven Story -- Preproduction: The Data Story Script -- Theme -- Subject -- Script Implementation -- Production: Data Story Shot -- Postproduction: Data Story Editing -- Working in a Team -- Takeaways -- References -- Chapter 4 First Act: Defining the Hero -- Who the Hero Is -- How to Extract the Hero from the Data -- The Data-Hero Humanity Matrix -- The Data-Hero Concreteness Matrix -- Describing the Hero -- Takeaways -- References -- Chapter 5 First Act: Defining the Sidekick -- Who the Sidekick Is -- Adding a Sidekick to Your Data Story -- Discovering the Humanity of Your Hero -- Presenting the Hero and the Sidekick: The First Act -- The Hook -- The Hero -- The Context -- The First Act's Inciting Event -- The First Act's Buildup -- The First Plot Point -- Takeaways -- References -- Chapter 6 Second Act: Defining the Problem -- Introducing the Problem -- Problem Types -- Describe the Problem -- Communicate the Problem -- Simplification -- Use of the Five Senses -- Takeaways -- References -- Chapter 7 Second Act: Defining the Antagonist -- Who Is the Antagonist? -- Various Types of Antagonists -- How to Extract the Antagonist from the Data -- How to Add the Antagonist to the Story -- Presenting the Problem: The Second Act -- Reaction -- First Pinch Point -- Second Plot Point -- Action -- Second Pinch Point -- Takeaways -- References -- Chapter 8 Third Act: Setting the Climax and Next Steps -- The Dark Night -- The Climax -- Next Steps -- Structuring the Third Act -- Takeaways -- References -- Chapter 9 From Making to Delivering a Data- Driven Story -- Completing the Making Phase -- Production: Data Story Shot -- Postproduction: Data Story Editing -- Starting the Delivery Phase -- Takeaways -- References -- Chapter 10 What the Audience Wants and Knows -- Defining the Audience -- What the Audience Wants -- First Plot Point -- Second Plot Point -- Next Steps -- What the Audience Knows -- Hero -- Context -- First Pinch Point -- Action -- Dark Night -- Takeaways -- References -- Chapter 11 What the Audience Thinks -- Introducing the Audience's Thoughts -- The Stomach-Heart-Brain Theory -- Adapting Your Story -- Hook -- Inciting Event -- Buildup -- Reaction -- Second Pinch Point -- Climax -- Takeaways -- References -- Chapter 12 Retelling the Story -- Introduction to Retelling -- You as the New Narrator of the Story -- The Channel -- Time -- The Context -- The Audience as the New Narrator of the Story -- When the Audience Retells the Story -- Why the Audience Retells the Story -- Final Thoughts -- Takeaways -- References -- Index.