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Advanced Social Media Marketing How to Lead, Launch, and Manage a Successful Social Media Program

Data Modeling of Financial Derivatives A Conceptual Approach

Measuring the Effectiveness of Regional Governing Systems A Comparative Study of City Regions in North America

Financial Analysis and Risk Management Data Governance, Analytics and Life Cycle Management

Approaching Business Models from an Economic Perspective

International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences

Reference-Dependent Preferences A Theoretical and Experimental Investigation of Individual Reference-Point Formation

Performance of Pharmaceutical Companies in India A Critical Analysis of Industrial Structure, Firm Specific Resources, and Emerging Strategies

Strategy for Action – II Strategy Formulation, Development, and Control

Mid-sized Manufacturing Companies: The New Driver of Italian Competitiveness

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