Search Results for Marketing research.

1.

Marketing research

Author

McDaniel, Carl. Gates, Roger.

Preferred Shelf Number

HF5415.2 M382 2013

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2.

Marketing research

Author

Chisnall, Peter.

Preferred Shelf Number

HF 5415.2 C45 2001

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3.

Basic marketing research

Author

Churchill, Gilbert A. Brown, Tom J.

Preferred Shelf Number

HF 5415.2 C49 2007

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4.

Basic marketing research

Author

Churchill, Gilbert A.

Preferred Shelf Number

HF 5415.2 C49 2001

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5.

Contemporary marketing research

Author

McDaniel, Carl D. Gates, Roger.

Preferred Shelf Number

HF5415.2 M382 1991

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6.

Journal of marketing research.

Author

Amer. Marketing Ass.

Preferred Shelf Number

ALFABETİK V.13 1976

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Business Source Complete

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7.

Marketing information and research

Author

Housden, Matthew.

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ONLINE

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8.

Marketing research : Methodological foundations

Author

Churchill, Gilbert A. Iacobucci, Dawn, ort. yaz.

Preferred Shelf Number

HF 5415.2 C5 2002

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9.

The essentials of marketing research

Author

Silver, Lawrence S., 1948- Wrenn, Bruce. Marketing research.

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ONLINE

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10.

Handbook of online marketing research

Author

Grossnickle, Joshua. Raskin, Oliver, ort. yaz.

Preferred Shelf Number

HF 5415.2 G776 2001

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11.

Marketing research : an applied orientation

Author

Malhotra, Naresh K.

Preferred Shelf Number

HF5415.2 M29 2011

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12.

Statistics for marketing and consumer research

Author

Mazzocchi, Mario.

Preferred Shelf Number

ONLINE(369402.1)

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SAGE knowledge http://sk.sagepub.com/books/statistics-for-marketing-and-consumer-research
SAGE research methods http://srmo.sagepub.com/view/statistics-for-marketing-and-consumer-research/SAGE.xml

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13.

Marketing research a practical approach

Author

Kolb, Bonita M.

Preferred Shelf Number

ONLINE(368826.1)

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SAGE knowledge http://sk.sagepub.com/books/marketing-research
SAGE research methods http://srmo.sagepub.com/view/marketing-research/SAGE.xml

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14.

Marketing research : an applied approach

Author

Kinnear, Thomas C. Taylor, J. R., ort. yaz.

Preferred Shelf Number

HF 5415.2 K53 1983

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15.

Marketing research : text and cases

Author

Boyd, Harper W. Westfall, Ralph, ort. yaz.

Preferred Shelf Number

HF 5415.2 B623 1972

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16.

Marketing research : Management and methods

Author

Wentz, Walter B.

Preferred Shelf Number

HF 5415.2 W45 1972

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17.

Basic marketing research : integration of social media

Author

Malhotra, Naresh K.

Preferred Shelf Number

HF5415.2 M35 2012

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18.

Marketing research for beginners a practical handbook

Author

Khoo, Hong Meng. Gale Group.

Preferred Shelf Number

ONLINE(341051.1)

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Available for Hacettepe University via Gale Virtual Reference Library. Click here to access

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19.

Marketing research : within a changing information environment

Author

Hair, Joseph F. Bush, Robert P. Ortinau, David J.

Preferred Shelf Number

HF5415.2 H258 2003

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20.

Marketing research : An aid to decision making

Author

Shao, Alan T.

Preferred Shelf Number

HF 5415.2 S469 2002

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21.

Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics

Author

Sáiz Álvarez, José Manuel, editor. IGI Global, publisher.

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ONLINE

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Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8939-6

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22.

Service marketing strategies for small and medium enterprises : emerging research and opportunities

Author

Rahman, Muhammad Sabbir, 1981- author. Zaman, Mahmud Habib, 1981- author. Hossain, Md. Afnan, 1987- author. IGI Global, publisher.

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ONLINE

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23.

Handbook of research on entrepreneurship and marketing for global reach in the digital economy

Author

Carvalho, Luisa Cagica, 1970- editor. Isaias, Pedro, editor. IGI Global, publisher.

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ONLINE

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Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6307-5

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24.

Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies

Author

Ding, Min. editor. Eliashberg, Jehoshua. editor. Stremersch, Stefan. editor. SpringerLink (Online service)

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ONLINE

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https://doi.org/10.1007/978-1-4614-7801-0

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25.

Field guide to case study research in business-to-business marketing and purchasing

Author

Woodside, Arch G. Pattinson, Hugh. Marshall, Roger.

Preferred Shelf Number

ONLINE

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https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201421

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26.

Marketing scales handbook : the top 20 multi-item measures used in consumer research

Author

Bruner, Gordon C.

Preferred Shelf Number

HF5415.2 B786 2013

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27.

Leading edge marketing research 21st-century tools and practices

Author

Kaden, Robert J. Linda, Gerald. Prince, Melvin.

Preferred Shelf Number

ONLINE(368702.1)

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SAGE knowledge http://sk.sagepub.com/books/leading-edge-marketing-research

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28.

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Author

Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.

Preferred Shelf Number

HF5415.3 B323 2011

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29.

Qualitative research methods in public relations and marketing communications

Author

Daymon, Christine, 1952- Holloway, Immy.

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ONLINE

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30.

Studyguide for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Author

Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.

Preferred Shelf Number

HF5415.3 B324 2011

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31.

Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications

Author

Casillas, Jorge. editor. Martínez-López, Francisco J. editor. SpringerLink (Online service)

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ONLINE

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http://dx.doi.org/10.1007/978-3-642-15606-9

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32.

Sensory marketing research on the sensuality of products

Author

Krishna, Aradhna.

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ONLINE

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33.

Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research

Author

Pirker, Clemens. author. SpringerLink (Online service)

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ONLINE

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http://dx.doi.org/10.1007/978-3-8349-8376-3

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34.

Experimental Business Research Marketing, Accounting and Cognitive Perspectives Volume III

Author

Zwick, Rami. editor. Rapoport, Amnon. editor. SpringerLink (Online service)

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ONLINE

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http://dx.doi.org/10.1007/b104929

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35.

Doing research projects in marketing, management and consumer research

Author

Hackley, Christopher E.

Preferred Shelf Number

HD 30.4 H28 2003

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36.

Cover image for Education and research for marketing and quality management in libraries : = La formation et la recherche sur le marketing et la gestion de la qualite en bibliotheque. Satellite meeting, Quebec, August 14-16 Aout 2001

Education and research for marketing and quality management in libraries : = La formation et la recherche sur le marketing et la gestion de la qualite en bibliotheque. Satellite meeting, Quebec, August 14-16 Aout 2001

Author

Savard, Rejean, 1950-, ed. International Federation of Library Associations and Institutions.

Preferred Shelf Number

Z 716.3 .E32 2002

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37.

Qualitative research methods in public relations and marketing communications

Author

Daymon, Christine, 1952- Holloway, Immy, ort. yaz.

Preferred Shelf Number

HD 59 .D347 2002

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38.

Handbook of quality-of-life research : an ethical marketing perspective

Author

Sirgy, M. Joseph.

Preferred Shelf Number

HN25 .S53 2001

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39.

Brands, consumers, symbols, & research Sidney J. Levy on marketing

Author

Levy, Sidney J., 1921- Rook, Dennis W.

Preferred Shelf Number

ONLINE(367778.1)

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SAGE knowledge http://sk.sagepub.com/books/brands-consumers-symbols-and-research

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40.

Handbook of marketing scales multi-item measures for marketing and consumer behavior research

Author

Bearden, William O., 1945- Netemeyer, Richard G., 1956- Association for Consumer Research (U.S.)

Preferred Shelf Number

ONLINE(368436.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/handbook-of-marketing-scales
SAGE research methods http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml

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41.

The marketing research process : a managerial approach to purchasing relevant information for decision making

Author

Cox, Keith Kohn. M., Ben, ort.yaz. Enis, Ben M., ort. yaz.

Preferred Shelf Number

HF 5415.2 C649 1972

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42.

Qualitative consumer research

Author

Belk, Russell W., editor.

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ONLINE

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https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201714

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43.

Marketing in and for a sustainable society

Author

Malhotra, Naresh K.

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ONLINE

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https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201613

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44.

Brand meaning management

Author

MacInnis, Deborah J. Park, C. Whan.

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ONLINE

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https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512

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45.

Shopper marketing and the role of in-store marketing

Author

Roggeveen, Anne L. Nordfält, Jens. Grewal, Dhruv.

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ONLINE

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https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201411

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46.

Consumption and spirituality

Author

Rinallo, Diego, 1973- Scott, Linda M. Maclaran, Pauline.

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47.

Generation Y in consumer and labour markets

Author

Parment, Anders, 1972-

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ONLINE

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48.

Music, movies, meanings, and markets cinemajazzamatazz

Author

Holbrook, Morris B.

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ONLINE

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49.

Beyond the consumption bubble

Author

Ekström, Karin M. Glans, Kay, 1951-

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ONLINE

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50.

Interpreting consumer choice the behavioral perspective model

Author

Foxall, G. R.

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51.

Interactive marketing revolution or rhetoric?

Author

Miles, Christopher, 1967-

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ONLINE

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52.

Managing service firms the power of managerial marketing

Author

Skålén, Per.

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ONLINE

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53.

Interpretation in social life, social science, and marketing

Author

O'Shaugnessy, John, 1927-

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54.

Innovation and strategy

Author

Varadarajan, Rajan, editor. Jayachandran, Satish, editor.

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ONLINE

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https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201815

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55.

Marketing for actuaries : İndividual life, health and annuities

Author

Gilbert, Daton. Laporte, Paul D. Life Insurance Marketing and Research Association.

Preferred Shelf Number

HG 8781 M34 2000

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56.

Cover image for ArtsIT, Interactivity and Game Creation 11th EAI International Conference, ArtsIT 2022, Faro, Portugal, November 21-22, 2022, Proceedings

ArtsIT, Interactivity and Game Creation 11th EAI International Conference, ArtsIT 2022, Faro, Portugal, November 21-22, 2022, Proceedings

Author

Brooks, Anthony L. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(520308.1)

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https://doi.org/10.1007/978-3-031-28993-4

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57.

Cover image for Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part III

Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part III

Author

Jan, Mian Ahmad. editor. Khan, Fazlullah. editor. SpringerLink (Online service)

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XX(520752.1)

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https://doi.org/10.1007/978-3-031-23944-1

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58.

Cover image for E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part II

E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part II

Author

Tu, Yiliu. editor. (orcid) Chi, Maomao. editor. SpringerLink (Online service)

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XX(520575.1)

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https://doi.org/10.1007/978-3-031-32302-7

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59.

E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part I

Author

Tu, Yiliu. editor. (orcid) Chi, Maomao. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(520576.1)

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https://doi.org/10.1007/978-3-031-32299-0

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60.

Cover image for Advanced Hybrid Information Processing 6th EAI International Conference, ADHIP 2022, Changsha, China, September 29-30, 2022, Proceedings, Part II

Advanced Hybrid Information Processing 6th EAI International Conference, ADHIP 2022, Changsha, China, September 29-30, 2022, Proceedings, Part II

Author

Fu, Weina. editor. Yun, Lin. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(520371.1)

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https://doi.org/10.1007/978-3-031-28867-8

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61.

Marketing alet çantası

Author

Külekçi Dağdeviren, Tuğba.

Preferred Shelf Number

HF5415 K54 2021

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62.

Predicting trends and building strategies for consumer engagement in retail environments

Author

Granata, Giuseppe, 1965- editor. Tartaglione, Andrea Moretta, 1971- editor. Tsiakis, Theodosios, 1978- editor. IGI Global, publisher.

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ONLINE

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Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7856-7

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63.

Fast Fashion, Fashion Brands and Sustainable Consumption

Author

Muthu, Subramanian Senthilkannan. editor. SpringerLink (Online service)

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ONLINE

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https://doi.org/10.1007/978-981-13-1268-7

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64.

Consumer Behaviour and Sustainable Fashion Consumption

Author

Muthu, Subramanian Senthilkannan. editor. SpringerLink (Online service)

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https://doi.org/10.1007/978-981-13-1265-6

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65.

Sustainable Fashion: Consumer Awareness and Education

Author

Muthu, Subramanian Senthilkannan. editor. SpringerLink (Online service)

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https://doi.org/10.1007/978-981-13-1262-5

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66.

Design Principles and Methodologies From Conceptualization to First Prototyping with Examples and Case Studies

Author

Freddi, Alessandro. author. Salmon, Mario. author. SpringerLink (Online service)

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https://doi.org/10.1007/978-3-319-95342-7

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67.

Market research methods in the sports industry

Author

¿̐ưSeri¿̐ưc, Neven, author. Ljubica, Jasenko, author.

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ONLINE

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https://www.emerald.com/insight/publication/doi/10.1108/9781787541917

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68.

Pazarlama araştırması

Author

Burns, Alvin C. Bush, Ronald F. Orel, Fatma Demirci.

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HF5415.2 B77 2015

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69.

Yeni pazarlama tekniği olarak niş pazar girişimciliği: niş olursa yaparım abi!

Author

Çakırer, Mehmet Akif.

Preferred Shelf Number

HF5415.127 C139 2015

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70.

Business Information Systems 18th International Conference, BIS 2015, Poznań, Poland, June 24-26, 2015, Proceedings

Author

Abramowicz, Witold. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(518580.1)

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https://doi.org/10.1007/978-3-319-19027-3

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71.

Cover image for Advances in Knowledge Discovery and Data Mining 19th Pacific-Asia Conference, PAKDD 2015, Ho Chi Minh City, Vietnam, May 19-22, 2015, Proceedings, Part I

Advances in Knowledge Discovery and Data Mining 19th Pacific-Asia Conference, PAKDD 2015, Ho Chi Minh City, Vietnam, May 19-22, 2015, Proceedings, Part I

Author

Cao, Tru. editor. Lim, Ee-Peng. editor. Zhou, Zhi-Hua. editor. Ho, Tu-Bao. editor. Cheung, David. editor.

Preferred Shelf Number

XX(519229.1)

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https://doi.org/10.1007/978-3-319-18038-0

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72.

Social Informatics SocInfo 2014 International Workshops, Barcelona, Spain, November 11, 2014, Revised Selected Papers

Author

Aiello, Luca Maria. editor. McFarland, Daniel. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(519319.1)

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https://doi.org/10.1007/978-3-319-15168-7

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73.

Online panel research : a data quality perspective

Author

Callegaro, Mario, editor.

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ONLINE(341749.1)

Electronic Access

ebrary http://site.ebrary.com/id/10856847
John Wiley http://dx.doi.org/10.1002/9781118763520
MyiLibrary http://www.myilibrary.com?id=595065

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74.

The history of marketing science

Author

Winer, Russell S. Neslin, Scott A., 1952-

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HF5415.2 H55 2014

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75.

Rapid sensory profiling techniques and related methods : applications in new product development and consumer research

Author

Delarue, Julien, editor. Lawlor, J. Ben, editor. Rogeaux, Michel, editor.

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ONLINE(355367.1)

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ScienceDirect http://www.sciencedirect.com/science/book/9781782422488

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76.

Novel techniques in sensory characterization and consumer profiling

Author

Varela Tomasco, Paula, editor. Ares, Gaston, editor.

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ONLINE(356609.1)

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Distributed by publisher. Purchase or institutional license may be required for access.

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77.

Analysis of mixed data methods & applications

Author

De Leon, Alexander R. Chough, Keumhee Carrir̈e.

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78.

Consumer.ology the truth about consumers and the psychology of shopping

Author

Graves, Philip.

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ONLINE

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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=521330

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79.

Citizen Science : Public Participation in Environmental Research

Author

Dickinson, Janis L., 1955- editor. Bonney, Rick, 1954- editor. Louv, Richard, writer of foreword. Fitzpatrick, John W., writer of afterword.

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ONLINE

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http://www.jstor.org/stable/10.7591/j.ctt7v7pp

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80.

Marketing management a cultural perspective

Author

Peñaloza, Lisa. Toulouse, Nil. Visconti, Luca M.

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81.

Consumer-brand relationships theory and practice

Author

Fournier, Susan. Breazeale, Michael, 1964- Fetscherin, Marc.

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82.

Social media analytics effective tools for building, interpreting, and using metrics

Author

Sponder, Marshall.

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ONLINE

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Subscription required

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Product innovation toolbox a field guide to consumer understanding and research

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Beckley, Jacqueline H. Paredes, Maria Dulce. Lopetcharat, Kannapon.

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84.

Consumer satisfaction advancements in theory, modeling, and empirical findings

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Peluso, Alessandro M., 1978-

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85.

Une façon differente de faire de la recherche en vente et marketing petit guide pour les chercheurs humbles

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Mesly, Olivier. Project Muse.

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86.

Careers in marketing

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Stair, Lila B. Stair, Leslie.

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87.

The big book of marketing lessons and best practices from the world's greatest companies

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Bennett, Anthony G.

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Freud on Madison Avenue motivation research and subliminal advertising in America

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Samuel, Lawrence R. Project Muse.

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89.

Marketing the basics

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Moore, Karl, 1955- Pareek, Niketh.

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Marketing IT products and services

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Keyes, Jessica, 1950-

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91.

14. Ulusal pazarlama kongresi : "Küreselden yerele... GLOKAL PAZARLAMA", 14-17 Ekim 2009 Yozgat.

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Ulusal Pazarlama Kongresi (14th : 2009 : Yozgat, Turkey). Bozok Üniversitesi

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HF5415.12.T9 U50 2009

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92.

Managed care pharmacy practice

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Navarro, Robert.

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QV 737 M2648 2009

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The pharmaceutical regulatory process

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Berry, Ira R., 1942- Martin, Robert P. (Robert Paul)

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Drug-drug interactions

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Rodrigues, A. David.

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13. Ulusal pazarlama kongresi : "sürdürülebilirlik ve pazarlama", 30 Ekim-1 Kasım 2008 Adana.

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Ulusal Pazarlama Kongresi (13 : 2008 : Adana, Turkey). Bozok Üniversitesi

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96.

Pazarlama araştırmaları : Tasarım ve analiz

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Kavak, Bahtışen.

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97.

The fast path to corporate growth leveraging knowledge and technologies to new market applications

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Meyer, Marc H.

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98.

Marketing essentials

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McDaniel, Carl Lamb, Charles W. Hair, Joseph F.

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99.

The process of new drug discovery and development

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Smith, Charles G. (Charles Giles) O'Donnell, James, Pharm. D. Smith, Charles G. (Charles Giles). Process of new drug discovery and development.

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100.

Essentials of health care marketing

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Berkowitz, Eric N.

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W 74.1 B513 2006

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101.

Sales forecasting management a demand management approach

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Mentzer, John T. Moon, Mark A., 1955-

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102.

Marketing management in Turkey : Cases and challenges

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Thompson, Donald N.

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HF5415.12.T9 T46 2005

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103.

Bayesian statistics and marketing

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Rossi, Peter E. (Peter Eric), 1955- Allenby, Greg M. (Greg Martin), 1956- McCulloch, Robert E. (Robert Edward)

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104.

Generic drug product development : solid oral dosage forms

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Shargel, Leon, 1941- Kanfer, Isadore.

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QV 704 D8426 2005

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105.

Pazarlama araştırmalarına giriş (SPSS Destekli)

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Nakip, Mahir.

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HF5415.2 N355 2005

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106.

Pazarlama reçeteleri : marka yöneticisinin el kitabı

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Borça, Güven.

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HF 5415.13 .B67 2004

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107.

Pazarlama araştırmaları

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Kurtuluş, Kemal.

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HF 5415.2 K9 2004

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108.

Pazarlama araştırmasının temelleri

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Proctor, Tony. Er, İclem, çev.

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HF5415.2 P7619 2003

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109.

8. Ulusal pazarlama kongresi : konjonktürel pazarlama, 16-19 Ekim 2003 Kayseri.

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Ulusal Pazarlama Kongresi (8th : 2003 : Kayseri, Turkey). Erciyes Üniversitesi. İktisadi ve İdari Bilimler Fakültesi.

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HF5415.12.T9 U49 2003

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110.

Cover image for Pazarlama karmasına ilişkin müşteri algısının ölçümünde geliştirilmiş farklı ölçeklerin cep telefonu ürününe uygulanması

Pazarlama karmasına ilişkin müşteri algısının ölçümünde geliştirilmiş farklı ölçeklerin cep telefonu ürününe uygulanması

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Kaygın, Canan.

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TEZ/5309 K182 2002

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111.

Understanding and designing market research

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Webb, John Richard, 1949-

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112.

Bölgesel kalkınmada pazarlama : bildiri kitabı, 28 Haziran 1 Temmuz 2001, Erzurum.

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Ulusal Pazarlama Kongresi (6. : 2001 : Erzurum)

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HF 5415.12.T9 U48 2001

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113.

Interpretive consumer research : Paradigms, methodologies & applications

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Beckmann, Suzanne C., ed. Elliott, Richard H., ed.

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HF 5415.32 I584 2000

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114.

Developing a market orientation

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Deshpande, Rohit. Marketing Science Institute.

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115.

Dictionary of social and market research

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Koschnick, Wolfgang J., 1942-

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HF5415.2 K627 1996

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116.

Pazarlama araştırmaları (Yöntem ve teknikler)

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Kurtuluş, Kemal.

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HF 5415.2 K9 1976

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