Search Results for Marketing research.

1.

Marketing research

Author

McDaniel, Carl. Gates, Roger.

Preferred Shelf Number

HF5415.2 M382 2013

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2.

Marketing research

Author

Chisnall, Peter.

Preferred Shelf Number

HF 5415.2 C45 2001

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3.

Basic marketing research

Author

Churchill, Gilbert A. Brown, Tom J.

Preferred Shelf Number

HF 5415.2 C49 2007

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4.

Basic marketing research

Author

Churchill, Gilbert A.

Preferred Shelf Number

HF 5415.2 C49 2001

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5.

Contemporary marketing research

Author

McDaniel, Carl D. Gates, Roger.

Preferred Shelf Number

HF5415.2 M382 1991

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6.

Journal of marketing research.

Author

Amer. Marketing Ass.

Preferred Shelf Number

ALFABETİK V.13 1976

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Business Source Complete

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7.

Marketing information and research

Author

Housden, Matthew.

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ONLINE

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8.

Marketing research : Methodological foundations

Author

Churchill, Gilbert A. Iacobucci, Dawn, ort. yaz.

Preferred Shelf Number

HF 5415.2 C5 2002

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9.

The essentials of marketing research

Author

Silver, Lawrence S., 1948- Wrenn, Bruce. Marketing research.

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ONLINE

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10.

Handbook of online marketing research

Author

Grossnickle, Joshua. Raskin, Oliver, ort. yaz.

Preferred Shelf Number

HF 5415.2 G776 2001

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11.

Marketing research : an applied orientation

Author

Malhotra, Naresh K.

Preferred Shelf Number

HF5415.2 M29 2011

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12.

Marketing research a practical approach

Author

Kolb, Bonita M.

Preferred Shelf Number

ONLINE(368826.1)

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SAGE knowledge http://sk.sagepub.com/books/marketing-research
SAGE research methods http://srmo.sagepub.com/view/marketing-research/SAGE.xml

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13.

Statistics for marketing and consumer research

Author

Mazzocchi, Mario.

Preferred Shelf Number

ONLINE(369402.1)

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SAGE knowledge http://sk.sagepub.com/books/statistics-for-marketing-and-consumer-research
SAGE research methods http://srmo.sagepub.com/view/statistics-for-marketing-and-consumer-research/SAGE.xml

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14.

Marketing research : an applied approach

Author

Kinnear, Thomas C. Taylor, J. R., ort. yaz.

Preferred Shelf Number

HF 5415.2 K53 1983

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15.

Marketing research : Management and methods

Author

Wentz, Walter B.

Preferred Shelf Number

HF 5415.2 W45 1972

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16.

Marketing research : text and cases

Author

Boyd, Harper W. Westfall, Ralph, ort. yaz.

Preferred Shelf Number

HF 5415.2 B623 1972

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17.

Basic marketing research : integration of social media

Author

Malhotra, Naresh K.

Preferred Shelf Number

HF5415.2 M35 2012

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18.

Marketing research for beginners a practical handbook

Author

Khoo, Hong Meng. Gale Group.

Preferred Shelf Number

ONLINE(341051.1)

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Available for Hacettepe University via Gale Virtual Reference Library. Click here to access

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19.

Marketing research : within a changing information environment

Author

Hair, Joseph F. Bush, Robert P. Ortinau, David J.

Preferred Shelf Number

HF5415.2 H258 2003

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20.

Marketing research : An aid to decision making

Author

Shao, Alan T.

Preferred Shelf Number

HF 5415.2 S469 2002

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21.

Handbook of research on entrepreneurship and marketing for global reach in the digital economy

Author

Carvalho, Luisa Cagica, 1970- editor. Isaias, Pedro, editor. IGI Global, publisher.

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ONLINE

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Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6307-5

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22.

Service marketing strategies for small and medium enterprises : emerging research and opportunities

Author

Rahman, Muhammad Sabbir, 1981- author. Zaman, Mahmud Habib, 1981- author. Hossain, Md. Afnan, 1987- author. IGI Global, publisher.

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ONLINE

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23.

Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics

Author

Sáiz Álvarez, José Manuel, editor. IGI Global, publisher.

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ONLINE

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24.

Field guide to case study research in business-to-business marketing and purchasing

Author

Woodside, Arch G. Pattinson, Hugh. Marshall, Roger.

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ONLINE

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https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201421

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25.

Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies

Author

Ding, Min. editor. Eliashberg, Jehoshua. editor. Stremersch, Stefan. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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https://doi.org/10.1007/978-1-4614-7801-0

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26.

Marketing scales handbook : the top 20 multi-item measures used in consumer research

Author

Bruner, Gordon C.

Preferred Shelf Number

HF5415.2 B786 2013

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27.

Leading edge marketing research 21st-century tools and practices

Author

Kaden, Robert J. Linda, Gerald. Prince, Melvin.

Preferred Shelf Number

ONLINE(368702.1)

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SAGE knowledge http://sk.sagepub.com/books/leading-edge-marketing-research

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28.

Qualitative research methods in public relations and marketing communications

Author

Daymon, Christine, 1952- Holloway, Immy.

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ONLINE

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29.

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Author

Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.

Preferred Shelf Number

HF5415.3 B323 2011

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30.

Studyguide for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Author

Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.

Preferred Shelf Number

HF5415.3 B324 2011

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31.

Sensory marketing research on the sensuality of products

Author

Krishna, Aradhna.

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ONLINE

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32.

Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications

Author

Casillas, Jorge. editor. Martínez-López, Francisco J. editor. SpringerLink (Online service)

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ONLINE

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http://dx.doi.org/10.1007/978-3-642-15606-9

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33.

Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research

Author

Pirker, Clemens. author. SpringerLink (Online service)

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ONLINE

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http://dx.doi.org/10.1007/978-3-8349-8376-3

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34.

Experimental Business Research Marketing, Accounting and Cognitive Perspectives Volume III

Author

Zwick, Rami. editor. Rapoport, Amnon. editor. SpringerLink (Online service)

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ONLINE

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http://dx.doi.org/10.1007/b104929

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35.

Doing research projects in marketing, management and consumer research

Author

Hackley, Christopher E.

Preferred Shelf Number

HD 30.4 H28 2003

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36.

Cover image for Education and research for marketing and quality management in libraries : = La formation et la recherche sur le marketing et la gestion de la qualite en bibliotheque. Satellite meeting, Quebec, August 14-16 Aout 2001

Education and research for marketing and quality management in libraries : = La formation et la recherche sur le marketing et la gestion de la qualite en bibliotheque. Satellite meeting, Quebec, August 14-16 Aout 2001

Author

Savard, Rejean, 1950-, ed. International Federation of Library Associations and Institutions.

Preferred Shelf Number

Z 716.3 .E32 2002

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37.

Qualitative research methods in public relations and marketing communications

Author

Daymon, Christine, 1952- Holloway, Immy, ort. yaz.

Preferred Shelf Number

HD 59 .D347 2002

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38.

Handbook of quality-of-life research : an ethical marketing perspective

Author

Sirgy, M. Joseph.

Preferred Shelf Number

HN25 .S53 2001

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39.

Brands, consumers, symbols, & research Sidney J. Levy on marketing

Author

Levy, Sidney J., 1921- Rook, Dennis W.

Preferred Shelf Number

ONLINE(367778.1)

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SAGE knowledge http://sk.sagepub.com/books/brands-consumers-symbols-and-research

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40.

Handbook of marketing scales multi-item measures for marketing and consumer behavior research

Author

Bearden, William O., 1945- Netemeyer, Richard G., 1956- Association for Consumer Research (U.S.)

Preferred Shelf Number

ONLINE(368436.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/handbook-of-marketing-scales
SAGE research methods http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml

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41.

The marketing research process : a managerial approach to purchasing relevant information for decision making

Author

Cox, Keith Kohn. M., Ben, ort.yaz. Enis, Ben M., ort. yaz.

Preferred Shelf Number

HF 5415.2 C649 1972

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42.

Qualitative consumer research

Author

Belk, Russell W., editor.

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ONLINE

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https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201714

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43.

Marketing in and for a sustainable society

Author

Malhotra, Naresh K.

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ONLINE

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https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201613

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44.

Brand meaning management

Author

MacInnis, Deborah J. Park, C. Whan.

Preferred Shelf Number

ONLINE

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https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512

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45.

Shopper marketing and the role of in-store marketing

Author

Roggeveen, Anne L. Nordfält, Jens. Grewal, Dhruv.

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ONLINE

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https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201411

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46.

Consumption and spirituality

Author

Rinallo, Diego, 1973- Scott, Linda M. Maclaran, Pauline.

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47.

Generation Y in consumer and labour markets

Author

Parment, Anders, 1972-

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ONLINE

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48.

Music, movies, meanings, and markets cinemajazzamatazz

Author

Holbrook, Morris B.

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ONLINE

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49.

Beyond the consumption bubble

Author

Ekström, Karin M. Glans, Kay, 1951-

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ONLINE

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50.

Interpreting consumer choice the behavioral perspective model

Author

Foxall, G. R.

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ONLINE

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51.

Managing service firms the power of managerial marketing

Author

Skålén, Per.

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ONLINE

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52.

Interactive marketing revolution or rhetoric?

Author

Miles, Christopher, 1967-

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ONLINE

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53.

Interpretation in social life, social science, and marketing

Author

O'Shaugnessy, John, 1927-

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54.

Innovation and strategy

Author

Varadarajan, Rajan, editor. Jayachandran, Satish, editor.

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ONLINE

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https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201815

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55.

Marketing for actuaries : İndividual life, health and annuities

Author

Gilbert, Daton. Laporte, Paul D. Life Insurance Marketing and Research Association.

Preferred Shelf Number

HG 8781 M34 2000

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56.

Cover image for ArtsIT, Interactivity and Game Creation 11th EAI International Conference, ArtsIT 2022, Faro, Portugal, November 21-22, 2022, Proceedings

ArtsIT, Interactivity and Game Creation 11th EAI International Conference, ArtsIT 2022, Faro, Portugal, November 21-22, 2022, Proceedings

Author

Brooks, Anthony L. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(520308.1)

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https://doi.org/10.1007/978-3-031-28993-4

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57.

Cover image for E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part II

E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part II

Author

Tu, Yiliu. editor. (orcid) Chi, Maomao. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(520575.1)

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https://doi.org/10.1007/978-3-031-32302-7

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58.

E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part I

Author

Tu, Yiliu. editor. (orcid) Chi, Maomao. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(520576.1)

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https://doi.org/10.1007/978-3-031-32299-0

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59.

Cover image for Advanced Hybrid Information Processing 6th EAI International Conference, ADHIP 2022, Changsha, China, September 29-30, 2022, Proceedings, Part II

Advanced Hybrid Information Processing 6th EAI International Conference, ADHIP 2022, Changsha, China, September 29-30, 2022, Proceedings, Part II

Author

Fu, Weina. editor. Yun, Lin. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(520371.1)

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https://doi.org/10.1007/978-3-031-28867-8

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60.

Cover image for Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part III

Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part III

Author

Jan, Mian Ahmad. editor. Khan, Fazlullah. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(520752.1)

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https://doi.org/10.1007/978-3-031-23944-1

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61.

Marketing alet çantası

Author

Külekçi Dağdeviren, Tuğba.

Preferred Shelf Number

HF5415 K54 2021

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62.

Fast Fashion, Fashion Brands and Sustainable Consumption

Author

Muthu, Subramanian Senthilkannan. editor. SpringerLink (Online service)

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ONLINE

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https://doi.org/10.1007/978-981-13-1268-7

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63.

Consumer Behaviour and Sustainable Fashion Consumption

Author

Muthu, Subramanian Senthilkannan. editor. SpringerLink (Online service)

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ONLINE

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https://doi.org/10.1007/978-981-13-1265-6

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64.

Predicting trends and building strategies for consumer engagement in retail environments

Author

Granata, Giuseppe, 1965- editor. Tartaglione, Andrea Moretta, 1971- editor. Tsiakis, Theodosios, 1978- editor. IGI Global, publisher.

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ONLINE

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65.

Sustainable Fashion: Consumer Awareness and Education

Author

Muthu, Subramanian Senthilkannan. editor. SpringerLink (Online service)

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ONLINE

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https://doi.org/10.1007/978-981-13-1262-5

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66.

Design Principles and Methodologies From Conceptualization to First Prototyping with Examples and Case Studies

Author

Freddi, Alessandro. author. Salmon, Mario. author. SpringerLink (Online service)

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ONLINE

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https://doi.org/10.1007/978-3-319-95342-7

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67.

Market research methods in the sports industry

Author

¿̐ưSeri¿̐ưc, Neven, author. Ljubica, Jasenko, author.

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ONLINE

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https://www.emerald.com/insight/publication/doi/10.1108/9781787541917

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68.

Yeni pazarlama tekniği olarak niş pazar girişimciliği: niş olursa yaparım abi!

Author

Çakırer, Mehmet Akif.

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HF5415.127 C139 2015

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69.

Pazarlama araştırması

Author

Burns, Alvin C. Bush, Ronald F. Orel, Fatma Demirci.

Preferred Shelf Number

HF5415.2 B77 2015

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70.

Cover image for Advances in Knowledge Discovery and Data Mining 19th Pacific-Asia Conference, PAKDD 2015, Ho Chi Minh City, Vietnam, May 19-22, 2015, Proceedings, Part I

Advances in Knowledge Discovery and Data Mining 19th Pacific-Asia Conference, PAKDD 2015, Ho Chi Minh City, Vietnam, May 19-22, 2015, Proceedings, Part I

Author

Cao, Tru. editor. Lim, Ee-Peng. editor. Zhou, Zhi-Hua. editor. Ho, Tu-Bao. editor. Cheung, David. editor.

Preferred Shelf Number

XX(519229.1)

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https://doi.org/10.1007/978-3-319-18038-0

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71.

Social Informatics SocInfo 2014 International Workshops, Barcelona, Spain, November 11, 2014, Revised Selected Papers

Author

Aiello, Luca Maria. editor. McFarland, Daniel. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(519319.1)

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https://doi.org/10.1007/978-3-319-15168-7

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72.

Business Information Systems 18th International Conference, BIS 2015, Poznań, Poland, June 24-26, 2015, Proceedings

Author

Abramowicz, Witold. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(518580.1)

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https://doi.org/10.1007/978-3-319-19027-3

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73.

Online panel research : a data quality perspective

Author

Callegaro, Mario, editor.

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ONLINE(341749.1)

Electronic Access

ebrary http://site.ebrary.com/id/10856847
John Wiley http://dx.doi.org/10.1002/9781118763520
MyiLibrary http://www.myilibrary.com?id=595065

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74.

The history of marketing science

Author

Winer, Russell S. Neslin, Scott A., 1952-

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HF5415.2 H55 2014

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75.

Novel techniques in sensory characterization and consumer profiling

Author

Varela Tomasco, Paula, editor. Ares, Gaston, editor.

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ONLINE(356609.1)

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76.

Rapid sensory profiling techniques and related methods : applications in new product development and consumer research

Author

Delarue, Julien, editor. Lawlor, J. Ben, editor. Rogeaux, Michel, editor.

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ONLINE(355367.1)

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ScienceDirect http://www.sciencedirect.com/science/book/9781782422488

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77.

Consumer.ology the truth about consumers and the psychology of shopping

Author

Graves, Philip.

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ONLINE

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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=521330

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78.

Analysis of mixed data methods & applications

Author

De Leon, Alexander R. Chough, Keumhee Carrir̈e.

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79.

Marketing management a cultural perspective

Author

Peñaloza, Lisa. Toulouse, Nil. Visconti, Luca M.

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80.

Consumer-brand relationships theory and practice

Author

Fournier, Susan. Breazeale, Michael, 1964- Fetscherin, Marc.

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81.

Social media analytics effective tools for building, interpreting, and using metrics

Author

Sponder, Marshall.

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Subscription required

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82.

Product innovation toolbox a field guide to consumer understanding and research

Author

Beckley, Jacqueline H. Paredes, Maria Dulce. Lopetcharat, Kannapon.

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ONLINE

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Ebook Library http://public.eblib.com/EBLPublic/PublicView.do?ptiID=861624
John Wiley http://dx.doi.org/10.1002/9781118229248
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83.

Citizen Science : Public Participation in Environmental Research

Author

Dickinson, Janis L., 1955- editor. Bonney, Rick, 1954- editor. Louv, Richard, writer of foreword. Fitzpatrick, John W., writer of afterword.

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ONLINE

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http://www.jstor.org/stable/10.7591/j.ctt7v7pp

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84.

Une façon differente de faire de la recherche en vente et marketing petit guide pour les chercheurs humbles

Author

Mesly, Olivier. Project Muse.

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85.

Consumer satisfaction advancements in theory, modeling, and empirical findings

Author

Peluso, Alessandro M., 1978-

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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=485697

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86.

Careers in marketing

Author

Stair, Lila B. Stair, Leslie.

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87.

The big book of marketing lessons and best practices from the world's greatest companies

Author

Bennett, Anthony G.

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88.

Freud on Madison Avenue motivation research and subliminal advertising in America

Author

Samuel, Lawrence R. Project Muse.

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89.

Marketing the basics

Author

Moore, Karl, 1955- Pareek, Niketh.

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90.

Marketing IT products and services

Author

Keyes, Jessica, 1950-

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91.

14. Ulusal pazarlama kongresi : "Küreselden yerele... GLOKAL PAZARLAMA", 14-17 Ekim 2009 Yozgat.

Author

Ulusal Pazarlama Kongresi (14th : 2009 : Yozgat, Turkey). Bozok Üniversitesi

Preferred Shelf Number

HF5415.12.T9 U50 2009

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92.

Managed care pharmacy practice

Author

Navarro, Robert.

Preferred Shelf Number

QV 737 M2648 2009

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93.

Pazarlama araştırmaları : Tasarım ve analiz

Author

Kavak, Bahtışen.

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HF5415.2 K38 2008

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94.

13. Ulusal pazarlama kongresi : "sürdürülebilirlik ve pazarlama", 30 Ekim-1 Kasım 2008 Adana.

Author

Ulusal Pazarlama Kongresi (13 : 2008 : Adana, Turkey). Bozok Üniversitesi

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HF5415.12.T9 U51 2008

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95.

The pharmaceutical regulatory process

Author

Berry, Ira R., 1942- Martin, Robert P. (Robert Paul)

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96.

Drug-drug interactions

Author

Rodrigues, A. David.

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97.

Marketing essentials

Author

McDaniel, Carl Lamb, Charles W. Hair, Joseph F.

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HF5415.2 M325 2007

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98.

The fast path to corporate growth leveraging knowledge and technologies to new market applications

Author

Meyer, Marc H.

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Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780195180862.001.0001

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99.

Essentials of health care marketing

Author

Berkowitz, Eric N.

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W 74.1 B513 2006

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100.

The process of new drug discovery and development

Author

Smith, Charles G. (Charles Giles) O'Donnell, James, Pharm. D. Smith, Charles G. (Charles Giles). Process of new drug discovery and development.

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101.

Generic drug product development : solid oral dosage forms

Author

Shargel, Leon, 1941- Kanfer, Isadore.

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QV 704 D8426 2005

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102.

Pazarlama araştırmalarına giriş (SPSS Destekli)

Author

Nakip, Mahir.

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HF5415.2 N355 2005

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103.

Sales forecasting management a demand management approach

Author

Mentzer, John T. Moon, Mark A., 1955-

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ONLINE(369280.1)

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SAGE knowledge http://sk.sagepub.com/books/sales-forecasting-management-2e

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104.

Bayesian statistics and marketing

Author

Rossi, Peter E. (Peter Eric), 1955- Allenby, Greg M. (Greg Martin), 1956- McCulloch, Robert E. (Robert Edward)

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Books24x7 http://www.books24x7.com/marc.asp?bookid=13451
John Wiley http://dx.doi.org/10.1002/0470863692

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105.

Marketing management in Turkey : Cases and challenges

Author

Thompson, Donald N.

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HF5415.12.T9 T46 2005

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106.

Pazarlama reçeteleri : marka yöneticisinin el kitabı

Author

Borça, Güven.

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HF 5415.13 .B67 2004

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107.

Pazarlama araştırmaları

Author

Kurtuluş, Kemal.

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HF 5415.2 K9 2004

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108.

8. Ulusal pazarlama kongresi : konjonktürel pazarlama, 16-19 Ekim 2003 Kayseri.

Author

Ulusal Pazarlama Kongresi (8th : 2003 : Kayseri, Turkey). Erciyes Üniversitesi. İktisadi ve İdari Bilimler Fakültesi.

Preferred Shelf Number

HF5415.12.T9 U49 2003

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109.

Pazarlama araştırmasının temelleri

Author

Proctor, Tony. Er, İclem, çev.

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HF5415.2 P7619 2003

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110.

Cover image for Pazarlama karmasına ilişkin müşteri algısının ölçümünde geliştirilmiş farklı ölçeklerin cep telefonu ürününe uygulanması

Pazarlama karmasına ilişkin müşteri algısının ölçümünde geliştirilmiş farklı ölçeklerin cep telefonu ürününe uygulanması

Author

Kaygın, Canan.

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TEZ/5309 K182 2002

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111.

Understanding and designing market research

Author

Webb, John Richard, 1949-

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HF 5415.2 W39 2002

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112.

Bölgesel kalkınmada pazarlama : bildiri kitabı, 28 Haziran 1 Temmuz 2001, Erzurum.

Author

Ulusal Pazarlama Kongresi (6. : 2001 : Erzurum)

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HF 5415.12.T9 U48 2001

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113.

Interpretive consumer research : Paradigms, methodologies & applications

Author

Beckmann, Suzanne C., ed. Elliott, Richard H., ed.

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HF 5415.32 I584 2000

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114.

Developing a market orientation

Author

Deshpande, Rohit. Marketing Science Institute.

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ONLINE(368105.1)

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SAGE knowledge http://sk.sagepub.com/books/developing-a-market-orientation

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115.

Dictionary of social and market research

Author

Koschnick, Wolfgang J., 1942-

Preferred Shelf Number

HF5415.2 K627 1996

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116.

Pazarlama araştırmaları (Yöntem ve teknikler)

Author

Kurtuluş, Kemal.

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HF 5415.2 K9 1976

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