Search Results for Marketing.

1.

Marketing

Author

Blythe, Jim.

Preferred Shelf Number

ONLINE(368823.1)

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SAGE knowledge http://sk.sagepub.com/books/marketing

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2.

Marketing

Author

Baines, Paul, 1973- Fill, Chris.

Preferred Shelf Number

HF5415 B26 2014

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3.

Marketing

Author

Kerin, Roger A. Hartley, Steven William. Rudelius, William.

Preferred Shelf Number

HF5415 M2947 2013

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4.

Marketing

Author

Schneider, Willy. author. SpringerLink (Online service)

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ONLINE

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http://dx.doi.org/10.1007/978-3-7908-1942-7

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5.

Marketing

Author

Bennett, Peter D. Lamm, R. P., ort. yaz. fry, R. A., ort. yaz.

Preferred Shelf Number

HF 5415 B4293 1988

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6.

Marketing

Author

Beckman, Theodore N., 1894- Davidson, William R., ort. yaz. Talarzyk, W. Wayne., ort. yaz.

Preferred Shelf Number

HF 5415 B423 1973

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7.

Marketing

Author

Beckman, Theodore N., 1894- Davidson, William R., ort. yaz.

Preferred Shelf Number

HF 5415 B423 1962

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8.

Political marketing

Author

Baines, Paul, 1973-

Preferred Shelf Number

JF2112.A4 P65 2011 V.3

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9.

Industrial marketing.

Preferred Shelf Number

ALFABETİK V.61 1976

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10.

Marketing communications

Author

Egan, John.

Preferred Shelf Number

HF5415.123 E4 2015

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11.

Marketing research

Author

McDaniel, Carl. Gates, Roger.

Preferred Shelf Number

HF5415.2 M382 2013

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12.

Marketing management

Author

Kotler, Philip. Keller, Kevin Lane, 1956-

Preferred Shelf Number

HF5415.13 K6 2012

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13.

Film marketing

Author

Kerrigan, Finola.

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ONLINE

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14.

Marketing essentials

Author

Blythe, Jim.

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ONLINE

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15.

Stakeholder marketing

Author

Gledhill, Michelle.

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ONLINE

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16.

International marketing

Author

Srinivasan, R.

Preferred Shelf Number

HF1416 S232 2008

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17.

Marketing essentials

Author

McDaniel, Carl Lamb, Charles W. Hair, Joseph F.

Preferred Shelf Number

HF5415.2 M325 2007

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18.

Marketing management

Author

Kotler, Philip.

Preferred Shelf Number

HF 5415.13 K64 2003

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19.

Retail marketing

Author

Sullivan, Malcolm. Adcock, Dennis, ort. yaz.

Preferred Shelf Number

HF 5415 S89 2002

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20.

Marketing research

Author

Chisnall, Peter.

Preferred Shelf Number

HF 5415.2 C45 2001

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21.

International marketing

Author

Terpstra, Vern. Sarathy, Ravi, ort. yaz.

Preferred Shelf Number

HF 1416 T48 2000

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22.

Marketing warfare

Author

Ries, Al. Trout, J., ort. yaz.

Preferred Shelf Number

HF 5415 R544 1986

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23.

International marketing

Author

Terpstra, Vern.

Preferred Shelf Number

HF 1009.5 T417 1972

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24.

International marketing

Author

Fayerweather, John.

Preferred Shelf Number

HF 1009.5 F35 1970

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25.

Marketing channels

Author

Coughlan, Anne T.

Preferred Shelf Number

HF5415.129 S74 2014

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26.

Sport marketing

Author

Mullin, Bernard James. Hardy, Stephen, 1948- Sutton, William Anthony, 1951-

Preferred Shelf Number

GV716 M85 2014

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27.

International marketing

Author

Joshi, Rakesh Mohan.

Preferred Shelf Number

HF1416 J66 2014

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28.

Global marketing

Author

Keegan, Warren J. Green, Mark C.

Preferred Shelf Number

HF1416 K44 2013

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29.

Olympic marketing

Author

Ferrand, Alain, 1952- Chappelet, J.-L. (Jean-Loup) Séguin, Benoit, 1966-

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ONLINE

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30.

Strategic marketing

Author

Mooradian, Todd A. Matzler, Kurt. Ring, Lawrence J.

Preferred Shelf Number

HF5415.13 M66 2012

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31.

Agile Marketing

Author

Accardi-Petersen, Michelle. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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http://dx.doi.org/10.1007/978-1-4302-3316-9

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32.

Marketing Arbeitsbuch

Author

Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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http://dx.doi.org/10.1007/978-3-8349-8783-9

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33.

International marketing

Author

Czinkota, Michael R. Ronkainen, Ilkka A.

Preferred Shelf Number

HF1009.5 .C956 2007

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34.

Sport marketing

Author

Mullin, Bernard James. Hardy, Stephen, 1948- Sutton, William Anthony, 1951-

Preferred Shelf Number

GV716 .M85 2007

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35.

Marketing management

Author

Winer, Russell S.

Preferred Shelf Number

HF5415.13 W547 2007

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36.

Information marketing

Author

Rowley, J. E.

Preferred Shelf Number

HD9999.I492 R69 2006

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37.

Internet marketing

Author

Samuels, H. Raymond, ed.

Preferred Shelf Number

HF 5415.1265 I8 2003

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38.

Marketing management

Author

Dickson, Peter R.

Preferred Shelf Number

HF 5415.13 D48 1997

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39.

Sport marketing

Author

Mullin, Bernard James. Hardy, Stephen. Sutton, William Anthony.

Preferred Shelf Number

GV716 .M85 1993

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40.

International marketing

Author

Cateora, Philip R.

Preferred Shelf Number

HF 1009.5 C35 1987

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41.

Basic marketing

Author

MacCarthy, Edmund Jerome. Shapiro, S. J., ort. yaz. Perreault, W. D., ort. yaz.

Preferred Shelf Number

HF 5415 M127 1986

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42.

Analytical marketing

Author

Simon, Leonard S. Freimer, Marshall, ort. yaz.

Preferred Shelf Number

HF 5415.13 S65 1970

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43.

Marketing handbook

Preferred Shelf Number

HF5415 M2988 1989

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44.

Journal of marketing.

Author

Amer. Marketing Ass.

Preferred Shelf Number

ALFABETİK V.24 1959

Electronic Access

Business Source Complete

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45.

Marketing : Best practices

Author

Czinkota, Michael R.

Preferred Shelf Number

HF 5415 M2974 2000

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46.

Marketing the arts

Author

Mokwa, Michael P., ed. Dawson, William M., ed. Prieve, E. Arthur, ed.

Preferred Shelf Number

NX 760 M37 1980

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47.

Marketing alet çantası

Author

Külekçi Dağdeviren, Tuğba.

Preferred Shelf Number

HF5415 K54 2021

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48.

Principles of marketing

Author

Kotler, Philip. Armstrong, Gary (Gary M.)

Preferred Shelf Number

HF5415 K68 2016

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49.

Principles of marketing

Author

Kotler, Philip. Armstrong, Gary (Gary M.)

Preferred Shelf Number

HF5415 K636 2014

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50.

Careers in marketing

Author

Stair, Lila B. Stair, Leslie.

Preferred Shelf Number

ONLINE

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Subscription required

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51.

Social marketing casebook

Author

French, Jeff. Merritt, Rowena. Reynolds, Lucy.

Preferred Shelf Number

ONLINE(369337.1)

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SAGE knowledge http://sk.sagepub.com/books/social-marketing-casebook

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52.

Internationales Marketing-Management

Author

Berndt, Ralph. author. Fantapié Altobelli, Claudia. author. Sander, Matthias. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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http://dx.doi.org/10.1007/978-3-642-12691-8

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53.

Marketing the basics

Author

Moore, Karl, 1955- Pareek, Niketh.

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ONLINE

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54.

Global political marketing

Author

Lees-Marshment, Jennifer. Strömbäck, Jesper. Rudd, Chris.

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ONLINE

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55.

Strategic marketing planning

Author

Gilligan, Colin. Wilson, R. M. S. (Richard Malcolm Sano)

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ONLINE

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56.

Principles of marketing

Author

Kotler, Philip. Armstrongs, Gary.

Preferred Shelf Number

HF5415 K636 2008

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57.

Principles of marketing

Author

Kotler, Philip. Armstrong, Gary, ort. yaz.

Preferred Shelf Number

HF5415 .K636 2008

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58.

Marketing for pharmacists

Author

Holdford, David A.

Preferred Shelf Number

QV 737 H727 2007

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59.

Marketing Communication Policies

Author

Busch, Rainer. author. Seidenspinner, Margarete. author. Unger, Fritz. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-540-37323-0

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60.

Fundamentals of marketing

Author

Stone, Marilyn A. Desmond, John.

Preferred Shelf Number

HF5415 .S872 2007

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61.

Basic marketing research

Author

Churchill, Gilbert A. Brown, Tom J.

Preferred Shelf Number

HF 5415.2 C49 2007

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62.

Strategisches Online-Marketing

Author

Bogner, Thomas. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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http://dx.doi.org/10.1007/978-3-8350-9234-1

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63.

Handbuch Marketing-Controlling

Author

Zerres, Christopher. editor. Zerres, Michael P. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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http://dx.doi.org/10.1007/3-540-30071-6

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64.

Principles of marketing

Author

Kotler, Philip. Armstrong, Gary, ort. yaz.

Preferred Shelf Number

HF5415 .K636 2006

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65.

Marketing für Arztpraxen

Author

Streit, Volker. editor. Letter, Michael. editor. SpringerLink (Online service)

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ONLINE

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http://dx.doi.org/10.1007/b138206

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66.

Internationales Marketing-Management

Author

Berndt, Ralph. author. Altobelli, Claudia Fantapié. author. Sander, Matthias. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/3-540-28553-9

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67.

Sport & event marketing

Author

Pope, Nigel. Turco, Douglas M.

Preferred Shelf Number

GV716 .P66 2001

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68.

Basic marketing research

Author

Churchill, Gilbert A.

Preferred Shelf Number

HF 5415.2 C49 2001

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69.

Successful tourism marketing

Author

Briggs, Susan.

Preferred Shelf Number

G 155.G7 B75 2001

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70.

Contemporary marketing research

Author

McDaniel, Carl D. Gates, Roger.

Preferred Shelf Number

HF5415.2 M382 1991

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71.

The new marketing

Author

Brookes, Richard, 1945-

Preferred Shelf Number

HF 5415.1 B785 1988

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72.

Marketing : an introduction

Author

Armstrong, Gary (Gary M.) Kotler, Philip.

Preferred Shelf Number

HF5415 A76 2013

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73.

Marketing : an introduction

Author

Armstrong, Gary (Gary M.) Kotler, Philip.

Preferred Shelf Number

HF5415 A76 2011

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74.

Aquaculture marketing handbook

Author

Engle, Carole Ruth, 1952- Quagrainie, Kwamena. Wiley InterScience (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0802/2005015283-b.html
John Wiley http://dx.doi.org/10.1002/9780470277690

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75.

Handbook of marketing

Author

Weitz, Barton A., ed. Wensley, Robin, 1944- ed.

Preferred Shelf Number

HF 5415 H186 2002

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76.

Contemporary marketing : 1999

Author

Boone, Louis E. Kurtz, David L., ort. yaz.

Preferred Shelf Number

HF 5415 B53 1999

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77.

Principles of marketing

Author

Kotler, Philip. Armstrong, Gary, ort. yaz.

Preferred Shelf Number

HF 5415 K636 1991

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78.

Fundamentals of marketing

Author

Stanton, William J.

Preferred Shelf Number

HF 5415 S745 1984

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79.

Fundamentals of marketing

Author

Stanton, William J.

Preferred Shelf Number

HF 5415 S745 1981

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80.

Endüstri ve marketing

Author

Güvenal,Nihat.

Preferred Shelf Number

HF 5415 G99 1971

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81.

Fundamentals of marketing

Author

Stanton, William J.

Preferred Shelf Number

HF 5415 S745 1964

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82.

Principles of marketing

Author

Tousley, Rayburn Dean, 1911- Clark, Eugene, ort. yaz. Clark, Fred E., ort. yaz.

Preferred Shelf Number

HF 5415 T65 1962

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83.

Record label marketing

Author

Hutchison, Thomas W. (Thomas William) Macy, Amy. Allen, Paul.

Preferred Shelf Number

ONLINE

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9780240812380

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84.

Japan marketing handbook.

Preferred Shelf Number

HF 3826.5 J39 1988

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85.

Journal of marketing research.

Author

Amer. Marketing Ass.

Preferred Shelf Number

ALFABETİK V.13 1976

Electronic Access

Business Source Complete

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86.

Cambridge Marketing Handbook : Distribution

Author

Meyer, Karl.

Preferred Shelf Number

HF5415.7 M59 2013

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87.

Relationship marketing in sports

Author

Bühler, André. Nufer, Gerd.

Preferred Shelf Number

ONLINE

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88.

CIM coursebook managing marketing

Author

Nicholson, Francis. Meek, Richard. Sherratt, Andrew. Chartered Institute of Marketing.

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ONLINE

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89.

Marketing management in Turkey

Author

Ozturkcan, Selcen, editor. Yolbulan Okan, Elif, editor.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/9781787145573

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90.

The library marketing toolkit

Author

Potter, Ned, 1980- author.

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558458

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91.

Differential games in marketing

Author

Jorgensen, Steffen, 1942- Zaccour, Georges.

Preferred Shelf Number

HF5415 .J67 2004

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92.

Marketing research : Methodological foundations

Author

Churchill, Gilbert A. Iacobucci, Dawn, ort. yaz.

Preferred Shelf Number

HF 5415.2 C5 2002

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93.

Business-to-business marketing

Author

Brennan, Ross, 1957- author. Canning, Louise, author. McDowell, Raymond, author.

Preferred Shelf Number

ONLINE(370201.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/business-to-business-marketing

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94.

Entrepreneurship in international marketing

Author

Zou, Shaoming. Xu, Hui. Shi, Linda Hui.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979201525

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95.

A dictionary of marketing

Author

Doyle, Charles.

Preferred Shelf Number

HF5412 D69 2011

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96.

Strategic integrated marketing communications

Author

Percy, Larry.

Preferred Shelf Number

HF5415.123 P475 2014

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97.

Cambridge marketing handbook : stakeholder

Author

Nicklin, Terry.

Preferred Shelf Number

HF5415 N53 2013

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98.

Cambridge marketing handbook : products

Author

Wilson, Tony.

Preferred Shelf Number

HF5415 W55766 2013

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99.

Cambridge marketing handbook : Digital

Author

Bax, Steve. Meyer, Karl, author. Wilkins, Neil, author.

Preferred Shelf Number

HF5415.1265 B388 2013

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100.

Cambridge Marketing Handbook : Law

Author

Kapur, Kiran.

Preferred Shelf Number

HF5415 K37 2013

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101.

Cambridge Marketing Handbook : Communications

Author

Bax, Steve.

Preferred Shelf Number

HF5415 B39 2013

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102.

Web Marketing For Dummies

Author

Zimmerman, Jan.

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=413368

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103.

Marketing information and research

Author

Housden, Matthew.

Preferred Shelf Number

ONLINE

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104.

Key concepts in marketing

Author

Blythe, Jim.

Preferred Shelf Number

ONLINE(368649.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/key-concepts-in-marketing

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105.

Assessing the marketing environment

Author

Luck, Diana.

Preferred Shelf Number

ONLINE

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106.

Library marketing that works

Author

Walters, Suzanne.

Preferred Shelf Number

Z 716.3 W24 2004

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107.

Services, marketing and management

Author

Gilmore, Audrey.

Preferred Shelf Number

ONLINE(369304.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/services-marketing-and-management

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108.

Managing and marketing technology

Author

Ford, David. Saren, Mike, ort. yaz.

Preferred Shelf Number

HD 45 F667 2002

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109.

Direct and interactive marketing

Author

Sargeant, Adrian. West, Douglas C., ed.

Preferred Shelf Number

HF 5415.126 S235 2001

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110.

The dictionary of marketing

Author

Ostrow, Rona.

Preferred Shelf Number

HF5415 O76 1988

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111.

Marketing of engineering services

Author

Scanlon, Brian.

Preferred Shelf Number

TA 190 B32 1988

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112.

Marketing in developing countries

Author

Kinsey, Joanna.

Preferred Shelf Number

HF 5415.12.D44 K625 1988

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113.

Computer innovations in marketing

Author

Konrad, Evelyn.

Preferred Shelf Number

HF 5415 K596 1970

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114.

Marketing-Theorie Eine Einführung

Author

Kuß, Alfred. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337958.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-02134-4

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115.

Psychological foundations of marketing

Author

Kimmel, Allan J.

Preferred Shelf Number

ONLINE

Electronic Access

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116.

Marketing Grundlagen marktorientierter Unternehmensführung

Author

Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6916-3

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117.

Marketing-Theorie Eine Einführung

Author

Kuß, Alfred. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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http://dx.doi.org/10.1007/978-3-8349-6695-7

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118.

Essentials of marketing management

Author

Lancaster, Geoffrey, 1938- Massingham, Lester.

Preferred Shelf Number

ONLINE

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119.

Museum management and marketing

Author

Sandell, Richard, 1967- Janes, Robert R.

Preferred Shelf Number

AM121 .M877 2010

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120.

Reconnecting marketing to markets

Author

Araujo, Luis, 1970- Finch, John. Kjellberg, Hans.

Preferred Shelf Number

ONLINE

Electronic Access

Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001

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121.

Marketing-Theorie Eine Einführung

Author

Kuß, Alfred. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-8059-5

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122.

Marketing a critical introduction

Author

Hackley, Christopher E.

Preferred Shelf Number

ONLINE(370004.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/marketing-a-critical-introduction

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123.

Management der Marketing-Kommunikation

Author

Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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http://dx.doi.org/10.1007/978-3-540-69274-4

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124.

Management der Marketing-Kommunikation

Author

Unger, Fritz. author. Fuchs, Wolfgang. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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http://dx.doi.org/10.1007/3-540-27534-7

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125.

Bayesian statistics and marketing

Author

Rossi, Peter E. (Peter Eric), 1955- Allenby, Greg M. (Greg Martin), 1956- McCulloch, Robert E. (Robert Edward)

Preferred Shelf Number

ONLINE

Electronic Access

Books24x7 http://www.books24x7.com/marc.asp?bookid=13451
John Wiley http://dx.doi.org/10.1002/0470863692

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126.

European business and marketing

Author

Harris, Phil, 1952- McDonald, Frank, 1951-

Preferred Shelf Number

ONLINE(368267.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/european-business-and-marketing-2e

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127.

Dictionary of marketing communications

Author

Govoni, Norman A. P.

Preferred Shelf Number

ONLINE(368133.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/reference/dictionary-of-marketing-communications

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128.

The sports marketing guide

Author

Wascovich, Terence R.

Preferred Shelf Number

GV 716 W37 2001 V.2

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129.

Marketing the retro revolution

Author

Brown, Stephen, 1955 March 23-

Preferred Shelf Number

ONLINE(368824.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/marketing-the-retro-revolution

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130.

Handbook of relationship marketing

Author

Sheth, Jagdish N. Parvatiyar, Atul.

Preferred Shelf Number

ONLINE(368444.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/reference/handbook-of-relationship-marketing

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131.

Future-driven library marketing

Author

Weingand, Darlene E.

Preferred Shelf Number

Z 678 W44 1998

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132.

Consumer psychology for marketing

Author

Foxall, G. R. Goldsmith, Ronald, ort. yaz. Brown, Stephen, ort. yaz.

Preferred Shelf Number

HF 5415.32 F794 1997

Format:

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133.

The Direct marketing handbook

Author

Nash, Edward L.

Preferred Shelf Number

HF5438.25 D555 1992

Format:

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134.

Analysis for marketing planning

Author

Lehmann, Donald R. Winer, Russell S.

Preferred Shelf Number

HF5415.13 L395 1991

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135.

Concepts of marketing management

Author

Seibert, Joseph C.

Preferred Shelf Number

HF 5415.13 S43 1973

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136.

Fundamentals of modern marketing

Author

Cundiff, Edward W. Still, Richard R., ort. yaz. Govoni, Norman A. P., ort. yaz.

Preferred Shelf Number

HF 5415 C793 1973

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137.

Marketing : concepts and strateg

Author

Bell, Martin L.

Preferred Shelf Number

HF 5415.13 B4286 1972

Format:

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138.

Marketing theory and metatheory

Author

Bartels, Robert, 1913-

Preferred Shelf Number

HF 5415 B37 1970

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139.

Analysis for marketing decisions

Author

Donnelly, James H. Ivancevich, John M., ort. yaz.

Preferred Shelf Number

HF 5415 D65 1970

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140.

Marketing : theory and application

Author

Wentz, Walter B. Eyrich, Gerald I., ort. yaz.

Preferred Shelf Number

HF 5415 W395 1970

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141.

Marketing : the management way

Author

Weinstein, Arnold K.

Preferred Shelf Number

HF 5415.13 W4 1968

Format:

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142.

Principles of pharmaceutical marketing

Author

Smith, Mickey C.

Preferred Shelf Number

QV 736 SMI 1968 2.K

Format:

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143.

Marketing places and spaces

Author

Correia, Anto<U+0301>nia.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201510

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144.

Erfolgsfaktoren des Mobile Marketing

Author

Bauer, Hans H. editor. Bryant, Melchior D. editor. Dirks, Thorsten. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-540-85296-4

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145.

GABLER KOMPAKT-LEXIKON MARKETING

Author

Poth, Ludwig G. author. Poth, Gudrun S. author. Pradel, Marcus. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-8773-0

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146.

Marketing planning and strategy

Author

Jain, Subhash C., 1942-

Preferred Shelf Number

HF 5415.13 J35 2000

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147.

Word-of-mouth marketing

Author

Wilson, Jerry R., 1944-2005.

Preferred Shelf Number

HF5415.5 W59 1994

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148.

Marketing : principles and strategies

Author

Schewe, Charles D., 1942-

Preferred Shelf Number

HF 5415 S3239 1987

Format:

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149.

Handbook of modern marketing

Author

Buell, V. P., ed.

Preferred Shelf Number

HF 5415 H186 1986

Format:

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150.

Management controls in marketing

Author

Wilson, Richard M. S.

Preferred Shelf Number

HF 5415.13 W54 1973

Format:

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151.

Marketing and customer behaviour

Author

Jenkins, John R. G.

Preferred Shelf Number

HC 79.C6 J46 1972

Format:

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152.

Marketing models : quantitative applications

Author

Day, Ralph L., comp. Parsons, Leonard J., ed.

Preferred Shelf Number

HF 5415 D395 1971

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153.

The Marketing services business.

Preferred Shelf Number

HF 5415.13 M341 1987

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154.

The essentials of marketing research

Author

Silver, Lawrence S., 1948- Wrenn, Bruce. Marketing research.

Preferred Shelf Number

ONLINE

Electronic Access

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155.

The SAGE handbook of marketing theory

Author

Maclaran, Pauline.

Preferred Shelf Number

ONLINE(369717.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/reference/the-sage-handbook-of-marketing-theory

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156.

Relationship marketing : a consumer experience approach

Author

Baron, Steve. Conway, A. (Anthony) Warnaby, Gary.

Preferred Shelf Number

HF5415.55 B375 2010

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157.

Interactive marketing revolution or rhetoric?

Author

Miles, Christopher, 1967-

Preferred Shelf Number

ONLINE

Electronic Access

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158.

CIM coursebook project management in marketing

Author

McKee, Frank.

Preferred Shelf Number

ONLINE

Electronic Access

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159.

Principles and practice of marketing

Author

Jobber, David, 1947-

Preferred Shelf Number

HF5415 .J63 2007

Format:

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160.

The thought leaders project hospital marketing

Author

Segbers, Robin.

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=445836

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161.

Relationship marketing a consumer experience approach

Author

Baron, Steve (J. Steve) Conway, A. (Anthony) Warnaby, Gary.

Preferred Shelf Number

ONLINE(369210.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/relationship-marketing

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162.

CIM coursebook the marketing planning process

Author

Donnelly, Ray. Harrison, Graham, 1954- Megicks, Phil.

Preferred Shelf Number

ONLINE

Electronic Access

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163.

Database Marketing Analyzing and Managing Customers

Author

Blattberg, Robert C. author. Kim, Byung-Do. author. Neslin, Scott A. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-0-387-72579-6

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164.

Whisky : technology, production and marketing

Author

Russell, Inge.

Preferred Shelf Number

TP605 .W485 2003

Format:

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165.

Building models for marketing decisions

Author

Leeflang, P. S. H.

Preferred Shelf Number

HF5415.135 .B85 2000

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166.

Tips & traps for marketing your business

Author

Cooper, Scott W. Grutzner, Fritz. Cooper, Birk.

Preferred Shelf Number

ONLINE

Electronic Access

Subscription required

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167.

Whisky technology, production and marketing

Author

Russell, Inge, 1947-

Preferred Shelf Number

ONLINE

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9780126692020

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168.

3G marketing communities and strategic partnerships

Author

Ahonen, Tomi T. Kasper, Timo. Melkko, Sara. John Wiley & Sons.

Preferred Shelf Number

ONLINE

Electronic Access

John Wiley http://dx.doi.org/10.1002/0470011181
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004011077-b.html

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169.

Marketing farm products : economic analysis

Author

Shepherd, Geoffrey Seddon, 1898-

Preferred Shelf Number

HD 9006 S453 1962

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170.

Contemporary issues in strategic marketing

Author

Şekerkaya, Ahmet.

Preferred Shelf Number

HF5415 C668 2020

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171.

Leveraging computer-mediated marketing environments

Author

Bowen, Gordon, 1950- editor. Ozuem, Wilson, 1974- editor. IGI Global, publisher.

Preferred Shelf Number

ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9

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172.

Strategic perspectives in destination marketing

Author

Camilleri, Mark Anthony, 1976- editor. IGI Global, publisher.

Preferred Shelf Number

ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5835-4

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173.

Tourism planning and destination marketing

Author

Camilleri, Mark Anthony, 1976- editor.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/9781787562912

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174.

Marketing in and for a sustainable society

Author

Malhotra, Naresh K.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201613

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175.

Crash course in marketing for libraries

Author

Alman, Susan Webreck. Swanson, Sara Gillespie.

Preferred Shelf Number

Z716.3 A46 2015

Format:

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176.

Pharmacy management, leadership, marketing, and finance

Author

Chisholm-Burns, Marie A. Vaillancourt, Allison M. Shepherd, Marv.

Preferred Shelf Number

QV 737 C5421 2014

Format:

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177.

Marketing communications management : analysis, planning, implementation

Author

Copley, Paul.

Preferred Shelf Number

HF5415.123 C67 2014

Format:

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178.

Whisky : technology, production and marketing

Author

Russell, Inge, editor. Stewart, Graham, editor.

Preferred Shelf Number

ONLINE(355610.1)

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9780124017351

Format:

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179.

The history of marketing science

Author

Winer, Russell S. Neslin, Scott A., 1952-

Preferred Shelf Number

HF5415.2 H55 2014

Format:

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180.

Political marketing : principles and applications

Author

Lees-Marshment, Jennifer.

Preferred Shelf Number

JF2112.C3 L44 2014

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181.

Hindernislauf Marketing Erleuchtung – Ernüchterung – Durchbruch

Author

Backhaus, Klaus. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337414.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-00018-9

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182.

Marketing-Einführung Grundlagen - Überblick - Beispiele

Author

Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337872.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01730-9

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183.

Professionelles Guerilla-Marketing Grundlagen - Instrumente - Controlling

Author

Hutter, Katharina. author. Hoffmann, Stefan. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337990.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-02268-6

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184.

222 Keywords Marketing Grundwissen für Manager

Author

Springer Fachmedien Wiesbaden, . editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338184.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-03385-9

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185.

Consumer behavior : building marketing strategy

Author

Hawkins, Del I. Mothersbaugh, David L.

Preferred Shelf Number

HF5415.33.U6 H38 2013

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186.

Transnational Marketing and Transnational Consumers

Author

Sirkeci, Ibrahim. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(334288.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-36775-5

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187.

Marketing channels : a management view

Author

Rosenbloom, Bert.

Preferred Shelf Number

HF5415.129 R67 2013

Format:

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188.

Die erfolgreiche Arztpraxis Patientenorientierung - Mitarbeiterführung - Marketing

Author

Schüller, Anne M. author. Dumont, Monika. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(336949.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-29297-2

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189.

Marketing Arbeitsbuch Aufgaben - Fallstudien - Lösungen

Author

Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338449.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-3863-3

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190.

Praxisorientiertes Marketing Grundlagen – Instrumente – Fallbeispiele

Author

Kreutzer, Ralf T. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338450.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-3873-2

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191.

Marketing Grundlagen für Studium und Praxis

Author

Bruhn, Manfred. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-3855-8

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192.

Praxisorientiertes Online-Marketing Konzepte – Instrumente – Checklisten

Author

Kreutzer, Ralf T. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6774-9

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193.

Ethisches Marketing in Psychologie und Psychotherapie

Author

Kernstock-Redl, Helga. author. Schultheiss, Florian. author. Stühlinger, Eva. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-7091-1015-7

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194.

Marketing management a cultural perspective

Author

Peñaloza, Lisa. Toulouse, Nil. Visconti, Luca M.

Preferred Shelf Number

ONLINE

Electronic Access

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195.

Routledge handbook of political marketing

Author

Lees-Marshment, Jennifer.

Preferred Shelf Number

ONLINE

Electronic Access

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196.

Inside marketing practices, ideologies, devices

Author

Zwick, Detlev. Cayla, Julien.

Preferred Shelf Number

ONLINE

Electronic Access

Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780199576746.001.0001

Format:

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197.

Moderne Marketing-Kommunikation System – Prozess – Management

Author

Tropp, Jörg. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-531-92802-9

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198.

Marketing-Grundlagen Eine fallstudienbasierte Einführung

Author

Griese, Kai-Michael. author. Bröring, Stefanie. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6622-3

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199.

Commodity Marketing Grundlagen – Besonderheiten – Erfahrungen

Author

Enke, Margit. editor. Geigenmüller, Anja. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6388-8

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200.

Marketing-Einführung Grundlagen – Überblick – Beispiele

Author

Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6931-6

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201.

Marketing strategy : a decision-focused approach

Author

Walker, Orville C. Mullins, John W. (John Walker)

Preferred Shelf Number

HF5415.13 W35 2011

Format:

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202.

Hospitality marketing principles and practice

Author

Bowie, David, 1951- Buttle, Francis.

Preferred Shelf Number

ONLINE

Electronic Access

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203.

Praxisorientiertes Marketing Grundlagen – Instrumente – Fallbeispiele

Author

Kreutzer, Ralf T. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-8525-5

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204.

Praxishandbuch Firmenkundengeschäft Geschäftsfelder, Risikomanagement, Marketing

Author

Hilse, Jürgen. editor. Netzel, Werner. editor. Simmert, Diethard B. editor. SpringerLink (Online service)

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205.

Marketing Grundlagen für Studium und Praxis

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Bruhn, Manfred. author. SpringerLink (Online service)

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206.

Die erfolgreiche Arztpraxis Patientenorientierung — Mitarbeiterführung — Marketing

Author

Schüller, Anne M. author. Dumont, Monika. author. SpringerLink (Online service)

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207.

Marketing research : an applied orientation

Author

Malhotra, Naresh K.

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HF5415.2 M29 2011

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208.

Marketing island destinations concepts and cases

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Lewis-Cameron, Acolla.

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209.

Marketing the arts a fresh approach

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O'Reilly, Daragh. Kerrigan, Finola.

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210.

Marketing IT products and services

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Keyes, Jessica, 1950-

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211.

Marketing Grundlagen für Studium und Praxis

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Bruhn, Manfred. author. SpringerLink (Online service)

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212.

Medien im Marketing Optionen der Unternehmenskommunikation

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Gröppel-Klein, Andrea. editor. Germelmann, Claas Christian. editor. SpringerLink (Online service)

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213.

Marketing-Einführung Grundlagen – Überblick – Beispiele

Author

Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)

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214.

Praxisorientiertes Dialog-Marketing Konzepte – Instrumente – Fallbeispiele

Author

Kreutzer, Ralf T. author. SpringerLink (Online service)

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215.

Marketing in travel and tourism

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Middleton, Victor T. C. Fyall, Alan. Morgan, Michael, 1948 Sept. 29- Ranchhod, Ashok.

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216.

Internet marketing a practical approach

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Charlesworth, Alan, 1956-

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217.

Political marketing principles and applications

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Lees-Marshment, Jennifer.

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218.

Marketing management for nonprofit organizations

Author

Sargeant, Adrian.

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HF5415 S275 2009

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219.

The Constant Contact guide to email marketing

Author

Groves, Eric (Eric S.) Constant Contact, Inc.

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Wiley InterScience An electronic book accessible through the World Wide Web; click for information
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220.

Flagship marketing concepts and places

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Kent, Tony (A. E.) Brown, Reva Berman, 1939-

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221.

Pharmaceutical marketing : principles, environment, and practice

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Smith, Mickey C., author. Kolassa, E. M., author. Perkins, Greg, author. Siecker, Bruce, author.

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222.

Handbook of Marketing Decision Models

Author

Wierenga, Berend. editor. SpringerLink (Online service)

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223.

Integriertes Marketing Strategie – Organisation – Instrumente

Author

Busch, Rainer. author. Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)

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224.

Praxisorientiertes Marketing Grundlagen — Instrumente — Fallbeispiele

Author

Kreutzer, Ralf T. author. SpringerLink (Online service)

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225.

Marketing und Prozessgestaltung am Baumarkt

Author

Köster, Dieter. author. SpringerLink (Online service)

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226.

Die Rechnungsgestaltung als innovatives Marketing-Instrument

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Aholt, Andreas. author. SpringerLink (Online service)

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227.

Web marketing for the music business

Author

Hutchison, Thomas W. (Thomas William)

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228.

Multi-Channel-Communications- und Marketing-Management

Author

Emrich, Christin. author. SpringerLink (Online service)

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229.

Data mining for design and marketing

Author

Ohsawa, Y. (Yukio), 1968- Yada, Katsutoshi.

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230.

Marketing research a practical approach

Author

Kolb, Bonita M.

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ONLINE(368826.1)

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231.

Statistics for marketing and consumer research

Author

Mazzocchi, Mario.

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ONLINE(369402.1)

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232.

International marketing management text and cases

Author

Mathur, U. C., 1938-

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233.

Suchmaschinen-Marketing Konzepte, Umsetzung und Controlling

Author

Bischopnick, Yvonne. author. Ceyp, Michael. author. SpringerLink (Online service)

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234.

Erfolgreiches Marketing für die Arztpraxis

Author

Hausegger, Viktoria. author. SpringerLink (Online service)

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235.

Marketing Grundlagen für Studium und Praxis

Author

Bruhn, Manfred. author. SpringerLink (Online service)

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236.

Strategic marketing: an applied perspective

Author

Alsem, Karel Jan.

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HF5415.13 A474 2007

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237.

Marketing management : knowledge and skills

Author

Peter, J. Paul. Donnelly, James H.

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HF5415.13 .P484 2007

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238.

Die erfolgreiche Arztpraxis Patientenorientierung — Mitarbeiterführung — Marketing

Author

Schüller, Anne M. author. Dumont, Monika. author. SpringerLink (Online service)

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ONLINE

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http://dx.doi.org/10.1007/3-540-29862-2

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239.

Marketing Performance Messen — Analysieren — Optimieren

Author

Bauer, Hans H. author. Stokburger, Gregor. author. Hammerschmidt, Maik. author. SpringerLink (Online service)

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240.

Emotionen im Marketing Verstehen — Messen — Nutzen

Author

Bosch, Christian. author. Schiel, Stefan. author. Winder, Thomas. author. SpringerLink (Online service)

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241.

Kooperationsfähigkeiten im Marketing Eine empirische Untersuchung

Author

Schögel, Marcus. author. SpringerLink (Online service)

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242.

Medienmanagement Band 3: Medienbetriebswirtschaftslehre — Marketing

Author

Altendorfer, Otto. editor. Hilmer, Ludwig. editor. SpringerLink (Online service)

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243.

Praxisorientiertes Marketing Grundlagen — Instrumente — Fallbeispiele

Author

Kreutzer, Ralf T. author. SpringerLink (Online service)

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244.

Marketing-Einführung Grundlagen,Überblick, Beispiele

Author

Kuß, Alfred. author. SpringerLink (Online service)

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245.

Essentials of health care marketing

Author

Berkowitz, Eric N.

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W 74.1 B513 2006

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246.

International marketing : an Asia-Pacific perspective

Author

Fletcher, Richard, 1940- Brown, Linden.

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HF1416 F44 2005

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247.

Sports marketing : a strategic perspective

Author

Shank, Matthew D.

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GV 716 .S42 2005

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248.

Marketing of Olympic sport organisations

Author

Ferrand, Alain. Torrigiani, Luiggino, ort. yaz.

Preferred Shelf Number

GV 716 .F47 2005

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249.

Best practices in international marketing

Author

Ronkainen, Ilkka A., ed. Czinkota, Michael R., ed.

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HF 1416 B476 2002

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250.

Pharmaceutical marketing a practical guide

Author

Dogramatzis, Dimitris, 1962-

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251.

Eyecare business marketing and strategy

Author

Moss, Gary L. Shaw-McMinn, Peter G.

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ONLINE

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ScienceDirect http://www.sciencedirect.com/science/book/9780750672382

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252.

Handbook of online marketing research

Author

Grossnickle, Joshua. Raskin, Oliver, ort. yaz.

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HF 5415.2 G776 2001

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253.

Handbook of marketing and society

Author

Bloom, Paul N. Gundlach, Gregory T. (Gregory Thomas)

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ONLINE(368434.1)

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254.

Power marketing : güç pazarlamanın sırları

Author

Bender, Peter Urs.

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HF 5415 B4613 2000

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255.

Marketing theory : A student text

Author

Baker, Michael John, ed.

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HF 5415 B175 2000

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256.

Handbook of services marketing & management

Author

Swartz, Teresa A. Iacobucci, Dawn.

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ONLINE(368447.1)

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257.

Marketing for hospitality and tourism

Author

Kotler, Philip. Bowen, John (John T.), 1948-, ort. yaz. Makens, James C., ort. yaz.

Preferred Shelf Number

TX 911.3.M3 K68 1999

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258.

Sustainable marketing managerial-ecological issues

Author

Fuller, Donald A.

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ONLINE(369465.1)

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259.

Electronic marketing and the consumer

Author

Peterson, Robert A.

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HF5415.1265 E395 1997

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260.

Consumer behaviour and marketing strategy

Author

Peter, J. Paul Olsen, Jerry C. ort.yaz.

Preferred Shelf Number

HF 5415.3 P478 1996 1.K

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261.

Relationship marketing theory and practice

Author

Buttle, Francis.

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ONLINE(369211.1)

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262.

Marketing channels : a management view

Author

Rosenbloom, Bert.

Preferred Shelf Number

HF 5415.129 R67 1995

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263.

The business and marketing environment

Author

Palmer, Adrian James. Worthington, I., ort. yaz.

Preferred Shelf Number

HF 5415 P234 1992

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264.

Marketing strategy in the pharmaceutical industry

Author

Corstjens, Marcel

Preferred Shelf Number

QV 736 C826 1991 1.K

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265.

Marketing management and information technology

Author

Fletcher, Keith.

Preferred Shelf Number

HF 5415.13 F635 1990

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266.

Successful marketing for the small business

Author

Patten, Dave.

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HF 5349.G7 P277 1989

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267.

Marketing tourism : a practical guide

Author

Jefferson, Alan. Lickorish, L., ort. yaz.

Preferred Shelf Number

G 155.A1 J356 1988

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268.

Essentials of marketing : text and cases

Author

Lancaster, Geoffrey A. Massingham, L., ort. yaz.

Preferred Shelf Number

HF 5415 L2625 1988

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269.

Marketing : basic concepts and decisions

Author

Pride, William M. Ferrell, O. C., ort. yaz.

Preferred Shelf Number

HF 5415 P658 1987

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270.

Readings and cases in basic marketing

Author

McCarthy, E. J., ort. yaz. Brogowicz, A. A., ort. yaz.

Preferred Shelf Number

HF 5415 R334 1987

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271.

Marketing research : an applied approach

Author

Kinnear, Thomas C. Taylor, J. R., ort. yaz.

Preferred Shelf Number

HF 5415.2 K53 1983

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272.

Menu design, merchandising and marketing

Author

Seaberg, Albin G.

Preferred Shelf Number

TX 911.3.M45 S4 1983

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273.

Menu design : merchandsing and marketing

Author

Seaberg, Albin G.

Preferred Shelf Number

TX 911.3.M45 S4 1983 1.K

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274.

The package as a marketing tool

Author

Sacharow, Stanley.

Preferred Shelf Number

HF 5770 S27 1982

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275.

The package as a marketing tool

Author

Sacharow, Stanley

Preferred Shelf Number

HF 5415 S121 1982 1.K

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276.

Food service marketing and promotion

Author

Seltz, David D.

Preferred Shelf Number

TX 911.3.M3 S44 1977

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277.

Dynamique du tourisme et marketing

Author

Schwarz, Jean Jacques.

Preferred Shelf Number

G 155.S9 S96 1976

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278.

Principes et pratique du marketing

Author

Langeard, Eric. Meyer Janine, ort. yaz.

Preferred Shelf Number

HF 5415 L26 1975

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279.

Marketing research : Management and methods

Author

Wentz, Walter B.

Preferred Shelf Number

HF 5415.2 W45 1972

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280.

Marketing research : text and cases

Author

Boyd, Harper W. Westfall, Ralph, ort. yaz.

Preferred Shelf Number

HF 5415.2 B623 1972

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281.

Successful marketing strategies in American Industry

Author

Udell, Jon G.

Preferred Shelf Number

HF 5415 U3 1972

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282.

Statistik für den Marketing und Verkaufsleiter

Author

Leissler, Joachim.

Preferred Shelf Number

HF 5415.2 L39 1971

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283.

Consumer psychology for humanized bank marketing

Author

Grossack, Martin M.

Preferred Shelf Number

HG 1616.P8 G76 1971

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284.

Marketing management : a systems perspective

Author

Lazer, William.

Preferred Shelf Number

HF 5415 L329 1971

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285.

Marketing communication : modern promotional strategy

Author

Webster, Frederick E.

Preferred Shelf Number

HF 5415 W359 1971

Format:

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286.

Marketing architectural and engineering services

Author

Coxe, Weld.

Preferred Shelf Number

NA 1996 C6 1971

Format:

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287.

Food marketing and economic growth.

Author

Organisation for Economic Co-operation and Development.

Preferred Shelf Number

HD 9000.5 O74 1970

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288.

Marketing and development : the Thailand experience

Author

Anderson, Dole A., 1917-

Preferred Shelf Number

HF 5415.12.T45 A62 1970

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289.

Mismarketing : case histories of marketing misfires

Author

Berg, Thomas, L.

Preferred Shelf Number

HF 5415 B4297 1970

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290.

Sage brief guide to marketing ethics

Preferred Shelf Number

ONLINE(369279.1)

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291.

Marketing research : within a changing information environment

Author

Hair, Joseph F. Bush, Robert P. Ortinau, David J.

Preferred Shelf Number

HF5415.2 H258 2003

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292.

International marketing in the fast changing world

Author

Sto<U+0308>ttinger, Barbara. Schlegelmilch, Bodo B. Zou, Shaoming.

Preferred Shelf Number

ONLINE

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https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979201526

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293.

Encyclopedia of major marketing strategies. Volume 3

Author

Miskelly, Matthew, editor. Gale Group.

Preferred Shelf Number

ONLINE(341183.1)

Electronic Access

Available for Hacettepe University via Gale Virtual Reference Library. Click here to access

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294.

Gale business insights handbook of global marketing

Author

Ferrara, Miranda Herbert, 1950-, editor. Gale Group.

Preferred Shelf Number

ONLINE(341187.1)

Electronic Access

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295.

CIM coursebook delivering customer value through marketing

Author

Donnelly, Ray. Linton, Colin.

Preferred Shelf Number

ONLINE

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296.

E-marketing applications of information technology and the internet within marketing

Author

Molenaar, Cor.

Preferred Shelf Number

ONLINE

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297.

Cult of analytics driving online marketing strategies using web analytics

Author

Jackson, Steve.

Preferred Shelf Number

ONLINE

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298.

Marketing investment real estate : finance, taxation, techniques

Author

Messner, Stephen D. Schreiber, Irving, ort. yaz. Lyon, Victor L., ort. yaz. Realtors National Marketing Institute.

Preferred Shelf Number

HD 1375 M43 1985

Format:

Availability

Beytepe Library~1

Available:
Copies:

299.

Myth in modern media management and marketing

Author

Kreft, Jan, editor. Kuczamer-Klopotowska, Sylwia, 1971- editor. Kalinowska-Zeleznik, Anna, 1971- editor. IGI Global, publisher.

Preferred Shelf Number

ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9100-9

Format:

Availability

Online Library~1

Available:
Copies:

300.

Bottom of the pyramid marketing : making, shaping and developing BoP markets

Author

Singh, Ramendra, editor.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/9781787145559

Format:

Availability

Online Library~1

Available:
Copies:

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