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SpringerLink (Online service)

(7)

Okazaki, Shintaro. editor.

(4)

Nah, Fiona. editor.

(2)

Siau, Keng. editor.

(2)

Asahi, Yumi. editor.

(1)

Bartolomeo, Giovanni, 1977-

(1)

Berkowitz, Eric N.

(1)

Cheng, Hong, 1958- editor.

(1)

Close, Angeline.

(1)

Dahlén, Micael. editor.

(1)

Diehl, Sandra. editor.

(1)

Eisend, Martin. editor.

(1)

Feldwick, Paul.

(1)

(1)

Goessens, Cindy, ort. yaz.

(1)

IGI Global, publisher.

(1)

Jones, John Philip.

(1)

Karaçor, Süleyman.

(1)

(1)

Katz, Helen E., author.

(1)

(1)

Langner, Tobias. editor.

(1)

Lichty, Lawrence Wilson.

(1)

Mori, Hirohiko. editor.

(1)

Pelsmacker, Patrick de, 1957- editor.

(1)

Phalen, Patricia F.

(1)

(1)

Rosengren, Sara. editor.

(1)

Samuel, Lawrence R.

(1)

Terlutter, Ralf. editor.

(1)

Turgut, Mustafa.

(1)

Webster, James G.

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Yalım, Fevzi, çev.

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Yilmaz, Recep, editor.

(1)

Şentürk, Murat.

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Subject

Advertising -- Research.

(5)

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(4)

(3)

Reklam -- Araştırma.

(3)

Advertising media planning.

(2)

Brand name products -- Research.

(2)

Markalı ürünler -- Araştırma.

(2)

Marketing channels.

(2)

Mass media and business.

(2)

Advertising -- Technological innovations.

(1)

Advertising -- United States -- Psychological aspects -- History.

(1)

Brand name products -- Valuation.

(1)

Consumer behavior -- Research.

(1)

Consumer behavior -- United States -- History.

(1)

Consumer behavior.

(1)

Convergence (Telecommunication)

(1)

Distributed databases.

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Economics/Management Science.

(1)

Electronic commerce -- Psychological aspects.

(1)

Fikri mülkiyet -- Değerlendirme.

(1)

Intangible property -- Valuation.

(1)

Internet marketing.

(1)

Markalı ürünler -- Değerlendirme.

(1)

Marketing of Health Services

(1)

Motivation research (Marketing) -- United States -- History.

(1)

Narration (Rhetoric)

(1)

Radio audiences.

(1)

Radio programs -- Rating -- Methodology.

(1)

(1)

Sağlık Hizmetleri Pazarlaması

(1)

Storytelling in mass media.

(1)

Subliminal advertising -- United States -- History

(1)

Television advertising and children -- Turkey -- Research.

(1)

Television advertising and children -- Turkey -- Statistics.

(1)

Television advertising and children.

(1)

Television programs -- Rating -- Methodology.

(1)

Television viewers.

(1)

Televizyon Reklamcılığı ve çocuklar -- Türkiye -- Araştırma.

(1)

Televizyon Reklamcılığı ve çocuklar -- Türkiye -- İstatistik.

(1)

Televizyon Reklamcılığı ve çocuklar.

(1)

Tüketici davranışı -- Araştırma.

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İşletme -- Süreli yayınlar

(1)

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Beytepe Süreli Yayın Koleksiyonu

Electronic Library

Sağlık Bilimleri Genel Koleksiyon

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Health Sciences Library

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1.

Cover image for Journal of advertising research.

Journal of advertising research.

Journal of advertising research.

Preferred Shelf Number

ALFABETİK V.16 1976

Format:

Availability

Beytepe Library~6 ~0

Available:
Copies:

2.

Cover image for Handbook of research on narrative advertising

Handbook of research on narrative advertising

Handbook of research on narrative advertising

Author

Yilmaz, Recep, editor. IGI Global, publisher.

Preferred Shelf Number

ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2

Format:

Availability

Online Library~1

Available:
Copies:

3.

Cover image for Handbook of International Advertising Research

Handbook of International Advertising Research

Handbook of International Advertising Research

Author

Cheng, Hong, 1958- editor.

Preferred Shelf Number

ONLINE(341521.1)

Electronic Access

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917
John Wiley http://dx.doi.org/10.1002/9781118378465
MyiLibrary http://www.myilibrary.com?id=571602

Format:

Availability

Online Library~1

Available:
Copies:

4.

Cover image for How advertising works the role of research

How advertising works the role of research

How advertising works the role of research

Author

Jones, John Philip.

Preferred Shelf Number

ONLINE(368480.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/how-advertising-works

Format:

Availability

Online Library~1

Available:
Copies:

5.

Cover image for Advertising in new formats and media : current research and implications for marketers

Advertising in new formats and media : current research and implications for marketers

Advertising in new formats and media : current research and implications for marketers

Author

Pelsmacker, Patrick de, 1957- editor.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/9781785603129

Format:

Availability

Online Library~1

Available:
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6.

Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying

The media handbook : a complete guide to advertising media selection, planning, research, and buying

The media handbook : a complete guide to advertising media selection, planning, research, and buying

Author

Katz, Helen E., author.

Preferred Shelf Number

HF5826.5 K38 2014

Format:

Availability

Beytepe Library~1

Available:
Copies:

7.

Cover image for Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising

Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising

Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising

Author

Rosengren, Sara. editor. Dahlén, Micael. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(335282.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-02365-2

Format:

Availability

Online Library~1

Available:
Copies:

8.

Cover image for Online consumer behavior theory and research in social media, advertising, and e-tail

Online consumer behavior theory and research in social media, advertising, and e-tail

Online consumer behavior theory and research in social media, advertising, and e-tail

Author

Close, Angeline.

Preferred Shelf Number

ONLINE

Electronic Access

Click here to view

Format:

Availability

Online Library~1

Available:
Copies:

9.

Cover image for Advances in Advertising Research (Vol. III) Current Insights and Future Trends

Advances in Advertising Research (Vol. III) Current Insights and Future Trends

Advances in Advertising Research (Vol. III) Current Insights and Future Trends

Author

Eisend, Martin. editor. Langner, Tobias. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4291-3

Format:

Availability

Online Library~1

Available:
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10.

Cover image for Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice

Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice

Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice

Author

Okazaki, Shintaro. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6854-8

Format:

Availability

Online Library~1

Available:
Copies:

11.

Cover image for The media handbook a complete guide to advertising media selection, planning, research, and buying

The media handbook a complete guide to advertising media selection, planning, research, and buying

The media handbook a complete guide to advertising media selection, planning, research, and buying

Author

Katz, Helen E.

Preferred Shelf Number

ONLINE

Electronic Access

Click here to view

Format:

Availability

Online Library~1

Available:
Copies:

12.

Cover image for Freud on Madison Avenue motivation research and subliminal advertising in America

Freud on Madison Avenue motivation research and subliminal advertising in America

Freud on Madison Avenue motivation research and subliminal advertising in America

Author

Samuel, Lawrence R. Project Muse.

Preferred Shelf Number

ONLINE

Electronic Access

Full text available:

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Availability

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