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1. 
Cover image for CONDUCTING SOCIAL MARKETING RESEARCH : a practical guide.
CONDUCTING SOCIAL MARKETING RESEARCH : a practical guide.
Author 
Lee, Nancy, 1945-
Preferred Shelf Number 
HF5414
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003566700
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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2. 
Cover image for Marketing research for the tourism, hospitality and events industries
Marketing research for the tourism, hospitality and events industries
Author 
Kolb, Bonita M., author.
Preferred Shelf Number 
G155.7
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003568636
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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3. 
Cover image for Doing marketing research : alternative methods for market sensing
Doing marketing research : alternative methods for market sensing
Author 
Lawson, Alison, editor. Hancock, Charles (Writer on marketing), editor.
Preferred Shelf Number 
HF5415.2
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003592808
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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4. 
Cover image for Intelligent techniques for predictive data analytics
Intelligent techniques for predictive data analytics
Author 
Singh, Neha (Electronic engineering professor), editor. Birla, Shilpi, editor. Ansari, Mohd Dilshad, editor. Shukla, Neeraj Kumar, editor. John Wiley & Sons, publisher.
Preferred Shelf Number 
TA340 .I56 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394227990
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5. 
Cover image for Measuring business interruption losses and other commercial damages : an economic approach
Measuring business interruption losses and other commercial damages : an economic approach
Author 
Gaughan, Patrick A., author.
Preferred Shelf Number 
KF1250 .G38 2020
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119648055
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6. 
Cover image for Experimental methods in survey research : techniques that combine random sampling with random assignment
Experimental methods in survey research : techniques that combine random sampling with random assignment
Author 
Lavrakas, Paul J., editor.
Preferred Shelf Number 
HM538 .E97 2019
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119083771
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7. 
Cover image for Market research methods in the sports industry
Market research methods in the sports industry
Author 
¿̐ưSeri¿̐ưc, Neven, author. Ljubica, Jasenko, author.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787541917
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8. 
Cover image for Eye Tracking Methodology Theory and Practice
Eye Tracking Methodology Theory and Practice
Author 
Duchowski, Andrew T. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-319-57883-5
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9. 
Cover image for Online panel research : a data quality perspective
Online panel research : a data quality perspective
Author 
Callegaro, Mario, editor.
Preferred Shelf Number 
ONLINE(341749.1)
Electronic Access 
ebrary http://site.ebrary.com/id/10856847
John Wiley http://dx.doi.org/10.1002/9781118763520
MyiLibrary http://www.myilibrary.com?id=595065
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10. 
Cover image for Analysis of mixed data : methods & applications
Analysis of mixed data : methods & applications
Author 
De Leon, Alexander R. Chough, Keumhee Carriere.
Preferred Shelf Number 
QA278 .A49737 2013
Electronic Access 
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11. 
Cover image for Une façon differente de faire de la recherche en vente et marketing petit guide pour les chercheurs humbles
Une façon differente de faire de la recherche en vente et marketing petit guide pour les chercheurs humbles
Author 
Mesly, Olivier. Project Muse.
Preferred Shelf Number 
ONLINE
Electronic Access 
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12. 
Cover image for Qualitative research methods in public relations and marketing communications
Qualitative research methods in public relations and marketing communications
Author 
Daymon, Christine, 1952- Holloway, Immy.
Preferred Shelf Number 
ONLINE
Electronic Access 
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